- Our Town
Renewal, branding plan for Revelstoke tourist signs
The City of Revelstoke’s enhancement committee has hashed out a plan to update the existing tourist signs in Revelstoke.
These are the main, large way-finding signs at the entrances to town, like the one at the intersection of Fourth Street and Townley Street, or the ones at the Trans-Canada Highway eastern and western accesses to Revelstoke.
Many of them are based on a red brick platform.
City of Revelstoke economic development director Alan Mason said they’re over 20 years old, and are in need of “refreshing.”
After running through several proposals in the past months, on April 9 the committee opted to move forward with signage that utilizes the city’s existing branding scheme.
The new signs feature white backgrounds with the red or burgundy logo. They give simple directions, mainly directing motorists towards downtown.
The plan doesn’t include new billboards or signs, just replacing old ones. The existing brick platforms and frames will be reused.
Plans for Revelstoke signage overhauls have hit many snags in recent months and years. Over the past year, ideas for billboards, electronic billboards, in-town way-finding signs, and the existing signs have all run into trouble.
The problem was process, more or less. Several entities have been pushing for new signs, but each has their own ideas. This includes the Revelstoke Chamber of Commerce and the City of Revelstoke’s Enhancement Committee. After debate over the approach and design (sign design debates can be a bit like herding cats), the concepts for new signs are created. Then the concept goes to city council, who have rejected some. After that, it’s referred to city staff, who raise their objections. Then, it’s back to the committees who proposed the idea. By the time the circle is completed, the better part of a year has passed.
Mason said he doesn’t think that will happen this time. He said senior city staff have been attending the enhancement committee meetings, and are in tune with this idea.
He said $40,000 was allocated towards the sign project several years ago. Some of the brick platforms are aging, so some of the money may be used to assess and fix them.
The proposal will now proceed to Revelstoke City Council for deliberation.
Here is a version of the sign designs discussed on April 9. At the meeting, more suggestions were added, such as adding black borders, and bringing some unity to the direction fonts. This isn't a final version, but it was the last concept discussed.