Amazon goes down during Prime Day

Online retail giant extends annual ‘Prime Day’ promotion to 36 hours

In this Aug. 3, 2017, file photo, Myrtice Harris applies tape to a package before shipment at an Amazon fulfillment center in Baltimore. (AP Photo/Patrick Semansky, File)

UPDATE: 2:39 p.m.

Subscribers of Amazon Prime are complaining they are unable to sign in during the company’s “Prime Day” promotion.

Shoppers took to Twitter, Monday, with issues of broken links, an available app and unprocessed requests.

Amazon did reply claiming they were aware of the issue and are working to fix it.

“Many are shopping successfully,” stated a release. “In the first hour of Prime Day in the U.S., customers have orders more items compared to the first hour last year.”

The company claims there are hundreds of more deals still to come as well as an extended shopping time.

————-

ORIGINAL:

Amazon is extending its annual “Prime Day” promotion to 36 hours this year and will try to lure more deal-seekers to the aisles of Whole Foods.

Shoppers will have plenty of sales to choose from as other retailers offer promotions to try to take a share of the spending.

This year’s sales event, which starts Monday afternoon, will be six hours longer than last year’s and will launch new products. Amazon hopes to keep Prime attractive for current and would-be subscribers after raising the annual membership fee by 20 per cent to $119 and to $12.99 for the month-to-month option.

Making Prime Day last even longer “ratchets up the pressure on all of retail” to roll out heavy promotions “in hopes of attracting shoppers and dollars,” said Charlie O’Shea, lead retail analyst at Moody’s. Macy’s, for instance, was promoting a “Black Friday in July” event, and eBay kicked off more than a hundred deals.

Prime Day, created by Amazon.com Inc. in 2015 to mark its 20th anniversary, has inspired other e-commerce companies to invent their own shopping holidays. Online furniture seller Wayfair introduced Way Day in April, becoming its biggest revenue day ever. While Prime Day brings in more revenue for Amazon, too, it also helps boost its Prime memberships. It had more sign-ups during 2017’s event than any other day in the company’s history, Amazon said at the time, without providing specific numbers.

Here’s a look at what’s happening this year:

WHOLE FOODS IN THE MIX: The Seattle-based company is offering Prime members who spend $10 at Whole Foods from July 11-17 a $10 Amazon credit to use on Prime Day. And at its more than a dozen Amazon Books stores, discounts will expand beyond devices.

IT’S LONGER: After extending the daylong event to 30 hours in 2017, this year’s Prime Day will be 36 hours long, starting at 3 p.m. ET Monday.

NEW PRODUCT LAUNCHES: Several companies have agreed to launch new products on Prime Day, Amazon says. Among them, a Fingerlings unicorn doll whose horn lights up and a Delta kitchen faucet that can be turned on through Amazon’s Alexa voice assistant.

PRIVATE LABEL PUSH: Amazon has been building its own brands, and it’ll be offering deals such as 25 per cent off its Rivet furniture brand, which didn’t exist a year ago. Other deals include 30 per cent off its Mama Bear diapers and baby products.

BACK TO SCHOOL: The company is making a big push in school supplies for Prime Day. It says customers bought more pencils, pens, notebooks, glue sticks, lunchboxes and backpacks on Prime Day last year than any other day of the year.

MORE COUNTRIES: Amazon has been expanding its Prime membership around the world, and four new countries will be a part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore. Amazon disclosed for the first time this year that it had more than 100 million paid Prime members worldwide.

READ MORE: Amazon to add 1,000 tech jobs by 2020 with new office in Vancouver

The Associated Press

Like us on Facebook and follow us on Twitter

Just Posted

Voting Day: Here’s what you need to know

Voting stations are open until 8 p.m.

Kids have fun at the Mountain Harvest Festival

The Begbie View Elementary School gym was packed Friday night with Halloween activities

Tommy Chong says cannabis legalization makes him proud to be a Canadian

Legendary marijuana advocate and comedian celebrates cultural milestone at Kelowna event

VIDEO TOUR: Eagle Pass Lodge recognized at Thompson Okanagan Kootenay Commercial Building Awards

Eagle Pass Heli Skiing’s lodge is located south of Revelstoke on Highway 23

Former Vernon man guilty of Japanese exchange student’s murder

Natsumi Kogawa was found at empty heritage mansion shortly after she was reported missing in 2016

Cough cough: Kelowna MLA gets flu shot to prep for the cold season

Steve Thomson got his flu shot from Lakeside Medicine Centre Friday

B.C. tickets win big in Lotto Max draw

Jackpot carried over; B.C. tickets share Max Millions prizes

‘Mom, I’m in trouble:’ Canadian faces 10 years for alleged graffiti

Brittney Schneider, another tourist caught spraying message on walls of Tha Pae Gate in Thailand

Feds consulting on national anti-racism strategy behind closed doors

Heritage Minister Pablo Rodriguez says people still face systemic racism in some communities

Black trucks figure prominently in Shuswap thefts

Chase RCMP investigating stolen vehicles from several communities

Enbridge aims for mid-November to finish B.C. pipeline repair after blast

A natural gas pipeline that ruptured and burned near Prince George caused an explosion and fireball

How to get government cheques if Canada Post staff go on strike

The Canadian Union of Postal Workers said members could go on rotating strikes as early as Monday

Anti-SOGI school trustee files defamation lawsuit against BCTF president

Barry Neufeld says Glen Hansman’s words caused him “indignity,” “personal harassment,” and “anxiety”

Most Read