Melanie Teed-Murch, President of Toys ‘R’ Us and Babies ‘R’ Us Canada, says some Americans have been crossing into Canada to shop since the U.S. parent chain shut down. Dan Ferguson Langley Times

Bright future for Canadian Toys ‘R’ Us stores, president says during B.C. visit

Americans are coming north to shop since the U.S. chain went under

“Business is good,” said Melanie Teed-Murch, president of Toys “R” Us and Babies “R” Us Canada.

She was being interviewed in the Langley Toys “R” Us store, a few weeks after a deal was completed to keep the Canadian chain of toy stores in business despite the shutdown of the U.S. parent company of the same name.

“They (Toys “R” Us in the U.S) closed their door on June 29 and it is no more,” she said.

Since then, Teed-Murch said, some former shoppers of the American stores have been coming north.

“We have lots of U.S. customers writing to us and crossing borders (to shop).”

On June 1, Toys “R” Us (Canada) Ltd. closed a deal with Fairfax Financial Holdings Ltd. to buy the chain, which operates over 80 stores and employs more than 4,000 people.

“We’re Canadian owned and operated,” Teed-Murch said.

“We’re here to play and we’re here to stay.”

Among Canadian customers, there has been some confusion about the fate of the two chains, Teed-Murch said, stressing the Canadian stores are doing well.

“The financial situation is bright,” she said.

“(The fact that) we’ll be reinvesting in our stores is what Canadian customers need to know.”

The Langley store happens to be the first new-concept store opened by Toys “R” Us Canada, a “customer centric”layout that will be applied to 40 other stores in coming weeks, Teed-Murch said.

The format includes dedicated play areas, interactive stations for kids and mobile pay, part of an “omnichannel strategy” to connect to customers wherever, whenever and however they want through the chain’s online webstore, mobile and store shopping experience.

“It’s onwards and upwards,” Teed-Murch says.

In announcing the deal with Fairfax Financial, the Canadian chain said it remained committed to its philanthropic initiatives, such as the Starlight Dashes across Canada where seriously ill children from the Starlight Children’s Foundation get three minutes to race around the store and fill their carts with toys.

READ MORE: VIDEO: Nine-year-old Charlie-Anne loads up at Langley toy store

READ MORE: VIDEO: A Langley toy store lets a young cancer patient load up

When Toys “R” Us in the States announced it was looking to sell off its Canadian subsidiary as part of its bankruptcy proceeding, Toys “R” Us Canada issued a statement that its business was managed in Canada, operated autonomously from the U.S. operations, and had a “strong cash and liquidity position.”

All customer programs like Baby Registry, “R”Club loyalty and wish list continued to operate.

Gift cards purchased in Canada can be redeemed anytime online and in any store location across the country.



dan.ferguson@langleytimes.com

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

COVID-19: More infected passengers on planes flying to and from Okanagan and Kamloops airports

The BC Centre of Disease Control has identified numerous flights with COVID-19 cases

B.C. firefighters only responding to most life-threatening calls during COVID-19 pandemic

The directive comes after province spoke with paramedics, fire services, according to top doctor

WATCH: North Okanagan seniors stay fit in self-isolation

Residents have taken to their balconies to follow along in exercise class

‘An extra $220 every 90 days’: B.C. patients pay more dispensing fees due to prescription limits

Kelowna woman says it’s outrageous to charge for refills every 30 days

Paddling through life

Pehowich is a mother, business owner, basketball coach and paddleboarder

‘Better days will return’: Queen Elizabeth delivers message amid COVID-19 pandemic

The Queen said crisis reminds her of her first address during World War II in 1940

Emergency aid portal opens Monday, cash could be in bank accounts by end of week: Trudeau

Emergency benefit will provide $2,000 a month for those who have lost their income due to COVID-19

Education, not enforcement: B.C. bylaw officers keeping a watch on physical distancing

A kind word, it turns out, has usually been all people need to hear

COVID-19: Hospitals remain safe for childbirth, say Vancouver Island care providers

North Island Hospital has been asked to share its perinatal COVID-19 response plan

Canadian cadets to mark 103rd anniversary of Vimy Ridge April 9 virtually

Idea of Captain Billie Sheridan in Williams Lake, B.C. who wondered what to do in times of COVID-19

Okanagan nordic centre loses out on 2021 nationals

Sovereign Lake near Vernon was to host 2020 Canadian championships, canceled due to COVID-19

Most Read