Business Beat: Fashion advice from Style Trend

Diane Bull of Revelstoke store Style Trend offers advice on looking good.

The owners of Style Trend recommend a more casual look for looking good in Revelstoke.

The owners of Style Trend recommend a more casual look for looking good in Revelstoke.

If you’re thinking fashion in Revelstoke, there is a store that jumps immediately to mind. For many years, Style Trend has been offering stylish fare to Revelstokians.

In 2009, Diane and Steve Bull bought the established business. They brought in new brands, established an e-commerce site, and produced locally photographed seasonal look books, while retaining the original goals of the store.

“We have always tried to ensure we have something for everybody here in Revelstoke,” Diane Bull explains. “I grew up in Revelstoke and was a regular customer at Style Trend, so it was very exciting to be able to own it myself.”

Style Trend’s first ever fashion show; with partners Sarah Mickel Photography, Déjà Vu Model Management (Kelowna), 1st Impressions Hair Salon, Kim from Pharmasave, and New Horizon Productions, was a raging success. “It was amazing!” Bull enthuses.

When it comes to style, Bull is qualified to offer some advice.

“Revelstoke is a fairly casual place, which makes putting together your wardrobe a bit simpler,” she says. Bull recommends a pair of good fitting dark jeans as a must for both men and women. “They can be worn casually or dressed up easily,” she explains.

There are a few simple pieces that can round out any closet. Bull recommends neutral layering items, such as tanks, t-shirts and sweaters. “You’ll get a lot of miles out of them,” she explains. “They match everything and are easily interchangeable.”

Bull recommends going as high quality as you can. Generally speaking, the better the quality the better the piece of clothing will hold up. “Investing in your basics, the pieces you know you’re going to wear time and time again, is so much better in the long run. I could go on and on with all the reasons to stay away from all the fast fashion out there, but I’m sure you’ve heard it a hundred times,” Bull says.

Style Trends tries to bring in quality items that maintain a price point that works for the customer. If possible, purchasing and supporting Canadian brands is always a plus.

When it comes to changing seasons, Bull recommends incorporating a new colour, accessory, or a couple of trend items to keep your basics fresh. And finally, when it comes to clothing care, follow washing instructions to ensure the longevity of your wardrobe.

And if you have any questions? Feel free to head into Style Trends, where the staff are happy to help you find your style or that one piece you want, and will always give you an honest answer as to how it looks.