On Alex owner Cheryl Bateman poses with Shuswap Soul proprietor Riley Corcoran and his sister Grace after they recently delivered the inventory of Shuswap Soul t-shirts and hoodies for display in the retail shop. The brand, designed by the 13-year-old, is also available at ReMarket Etc. in Salmon Arm and through an online store. (Photo contributed)

Entrepreneurial teen inspired by the Shuswap

Riley Corcoran, 13, creates his own company, Shuswap Soul Clothing

Riley Corcoran lives in Calgary, but his soul resides in the Shuswap.

Riley, 13, has spent time every summer at a cabin in the Shuswap, calling it a magical place where he loves to be.

And so, when coming up with an idea to start a business, the young entrepreneur was inspired by his surroundings.

“I was sitting on the end of my grandma’s dock last summer, I turned and asked my mom if I could start a business. We spent a lot of time talking about what kind of business, what I could sell, how I could manage it. Inspiration struck. I had a friend in Calgary who was designing and making cool shirts and I wanted to do the same,” says Riley.

But it’s been a big learning curve.

After hours of drawing out his ideas, thinking about how and where to sell the T-shirts, figuring out how to get the product made and learning about setting up an online shop, Shuswap Soul Clothing was launched to the web.

“I have learned how to add new products to my online store, and have spent lots of time learning about marketing. My mom is teaching me how to manage my accounting. We have had visitors on our site from across Canada and a few other parts of the world. Last month we had an order from Europe and last week we had one from Australia,” he says.

After the site went live, a T-shirt printer in Blind Bay contacted the family about printing the products locally. And Salmon Arm retail stores On Alex and Re-Market Etc. expressed interest in carrying the Shuswap Soul brand. Both Salmon Arm shops are now offering the shirts for sale in store. There are both T-shirts and hoodies available in various colours.

“It has been awesome. I get lots of encouraging comments on our Facebook and Instagram pages from people in the area and others who like to visit the lake. I can’t wait until our customers start posting pictures of their shirts on social media. I know that will be really cool and a very exciting day,” he says.


@SalmonArm
newsroom@saobserver.net

Like us on Facebook and follow us on Twitter

Just Posted

Future of heli-skiing unknown with caribou recovery plans

CMH presented to Revelstoke city council this month to outline its impact on the community

Support for Penticton shooting victim

A GoFundMe has been started for one of the four people killed April 15

Bears are up and at ‘em

Conservation office reminding residents to secure attractants and report bear sightings

Annual Nk’maplqs Challenge Cup returns easter weekend

The goal of the Vernon-based event is to revitalize the game and the tradition of an all-native hockey tournament in the Interior.

B.C. RCMP receive application for Police Cat Services

RCMP announced the launch of the Police Cat Services unit as an April fools joke

Shuswap dancer stays across street from Penticton shooting day after Salmon Arm tragedy

Dancers come for festival, put in lockdown in rec centre, watch police response from Airbnb window

Kirkland Signature veggie burgers recalled due to possible metal fragments

Recalled products came in 1.7 kg packages with a best before date of Apr. 23, 2019

Chaos at the ferry terminal for people heading from Vancouver to the Island

Easter crowds create backlog at Tsawwassen ferry terminal

COLUMN: Bunnies, sexuality and the freedom to read

A book about a gay bunny has been the subject of challenges

Vernon-raised BC Was Awesome producer returns home for filming of episode

The topic of this Vernon-featured episode has not yet been revealed.

Parents of 13 who tortured children get life after hearing victims

One of their daughters fled their home and pleaded for help to a 911 operator

Vernon choir marks 40 years of making music

Order of Canada recipient directs finale

Most Read