Pharmacy shoppers can no longer collect loyalty points on prescription drug purchases after a ban imposed by the College of Pharmacists of B.C.

Loyalty point ban hits B.C. pharmacies

Prohibition on drug 'kickbacks' faces court challenge

B.C. pharmacies are now banned from handing out loyalty reward points to customers for prescription drug purchases.

The measure – effective Dec. 2 – is already drawing outrage from shoppers and has sparked a legal challenge from Canada Safeway and Thrifty Foods, both arms of the Sobeys group that offer popular loyalty card points.

The College of Pharmacists of B.C. first proposed a ban in 2012 but shelved it amid strong public opposition.

However, the college’s board re-examined the issue after the provincial election and unanimously approved the ban Sept. 20, arguing loyalty points are a powerful lure that can alter some shoppers’ buying habits and potentially harm their health.

The bylaw prohibits various gifts, rebates, refunds and other incentives, not just loyalty points.

The college says such incentives are inappropriate “kickbacks” to customers.

“After careful consideration, the College still firmly believes that paying patients for prescriptions is unprofessional, unethical and unsafe,” it states on its website.

The college argues some patients may go without their medicine until they can fill a prescription on a loyalty point bonus day.

It also believes patients with third-party insurance who don’t pay out of pocket may keep refilling a prescription after they no longer need it just to collect more points.

The college calls that a drain on limited health care dollars and says drugs not used by the intended patient may be abused by others or diverted to the illegal drug trade.

It says paying customers a kickback undermines pharmacists’ integrity and the credibility of the profession.

“Patients do not expect to receive payments for other health services they receive, and drug therapy should not be the exception to that rule.”

The college hopes a points ban will result in patients choosing a pharmacy or pharmacist on their own merits, not inducements.

Some patients on Canada Safeway’s Facebook page said they may switch to closer pharmacies as a result of the ban on issuing Air Miles points for prescriptions at Safeway.

Victoria senior Randy McEwen said he doubts anyone would delay filling prescriptions for the sake of a bonus.

“Most Canadians are smart enough to make rational decisions,” said McEwen, who uses prescription points to fly his children in from Edmonton. “This ban discriminates against the elderly and the chronically ill. Why would you let me collect points on gas or banking but not on prescription drugs?”

Canada Safeway and Thrifty Foods are slated to be in court next week seeking an injunction.

They argue the incentives ban mainly targets larger chains and unfairly props up smaller independent pharmacies.

“There is no evidence that incentives pose a risk to patient care or safety, or that they undermine the ethical conduct of pharmacists,” said the Sobeys petition in B.C. Supreme Court.

Exempted from the ban are free or discounted parking or delivery services, and payment by credit or debit cards that generate loyalty benefits.

Similar reforms have been enacted in Ontario and Quebec. B.C. has banned point awards on Pharmacare-covered prescriptions since 2011.

Just Posted

Man in custody linked to Silver Creek property search

Police have not connected arrest to search at Salmon River Road property

Debate heats up over fire protection

Revelstoke and regional district at odds over fire suppression agreement

Day 2 of RCMP search at Silver Creek residence

Police use backhoe in ongoing search effort at residential/agricultural Salmon River Road property

Controlled burns no cause for concern

Annual clean-up by forestry companies includes burning debris from logging activity

Residents pay tribute to city’s homeless

He was articulate and well-spoken. He was great at self-reflection. He liked watching the Canucks. And more often than not, he lived at the Howard House Men’s Shelter.

Mixing up local talent and cocktails

The annual Okanagan Spirits Craft Distillery Mixoff takes place in Kelowna in November

Auntie Says: Don’t bring your dope to my house

Don’t judge me and I won’t judge you, but if you try and smoke at my house, you’ll be asked to leave

B.C. search groups mobilize for missing mushroom picker

Searchers from across the province look for Frances Brown who has been missing since Oct. 14.

Search for missing B.C. man a race against winter weather

David Jeff of Williams Lake was last seen in Kamloops during the chaotic wildfire evacuations

Residents pay tribute to city’s homeless

He was articulate and well-spoken. He was great at self-reflection. He liked watching the Canucks. And more often than not, he lived at the Howard House Men’s Shelter.

Man steals police car, goes for a ‘slow’ ride

Mission RCMP say the motive of the theft is unknown

Dodgers punch ticket to World Series

This will be the first time the Los Angles Dodgers have made it to the World Series since 1988.

Surf group winning the war on plastic bags

The Tofino Co-op will no longer provide plastic bags, following in the footsteps of the Ucluelet location that already made the change earlier this year.

All three victims identified in Fernie arena ammonia leak

Wayne Hornquist and Lloyd Smith were from Fernie and Jason Podloski from Turner Valley, Alta

Most Read