CBAL is celebrating the 10th anniversary of the Books for Kids Campaign, which has raised over $100,000 since 2010. (Submitted/CBAL) CBAL is celebrating the 10th anniversary of the Books for Kids Campaign, which has raised over $100,000 since 2010. (Submitted/CBAL)

Reach a Reader campaign hits milestone anniversary

The fundraiser will be more focused online this year

Submitted

Columbia Basin Alliance for Literacy

October kicks off the Columbia Basin Alliance for Literacy’s 10th annual Books for Kids campaign, supported by Black Press Media, Blue Sky Clothing Company, Columbia Valley Pioneer newspaper, credit unions and other local businesses.

“This campaign is one of the most effective ways to shine a spotlight on the importance of literacy and on the community-based programs and services we provide,” said Desneiges Profili, Executive Director of CBAL.

Since Black Press and CBAL joined forces in 2010, the Kootenay and Boundary-wide campaign has raised more than $100,000 to support family literacy programs and to buy thousands of children’s books.

“Partnering with Black Press was a natural fit for the Books for Kids campaign,” said Profili of how the campaign got started. “Newspapers share important local, national and international information and your literacy skills help you to be able to read this information. Literacy skills are the foundation for lifelong learning, interpreting the world, communicating through different mediums and forming opinions and ideas. Literacy skills are powerful!”

This year’s campaign will look a bit different due to COVID-19. CBAL will still be selling Blue Sky socks through their offices and at local businesses. They will be raising donations online at cbal.org, but there won’t be any face-to-face or on-the-street events.

“We have seen the impact of physical isolation and limited access to programs and services due to COVID-19,” said Profili. “At CBAL, even though we may not be able to deliver all of our services in the same way that we have in the past, we will continue to support families to have access to quality books, learning activities and resources. Our staff are focused on creating unique opportunities to reach the people in their communities during this unusual time. We want to make sure that learning can happen for anyone – no matter where they are!”

More than 700,000 British Columbians have significant challenges with literacy according to the Program for the International Assessment of Adult Competencies (PIAAC) survey. Those challenges affect 45 per cent of British Columbians between 16 and 65 who have difficulties understanding newspapers, following instruction manuals or reading health information. Basic math like calculating interest on a car loan, or a medical dosage is difficult for 52 per cent of British Columbians of the same age group.

CBAL is a not-for-profit literacy organization that develops and delivers literacy programs and services for families, school-aged children, youth, adults and seniors. In the 2019-20 program year, 5,972 adults and 6,855 children and youth accessed CBAL’s free services and programs throughout the region.

The money raised through this year’s Books for Kids campaign will help local CBAL teams deliver COVID-friendly programs and services.


 

@RevelstokeRevue
editor@revelstoketimesreview.com

Like us on Facebook and follow us on Twitter.

literary

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A map of the proposed location for the temporary workforce camp in Johnson Heights that is subject to a Temporary Use Permit from the city. (City of Revelstoke)
City council approves permit for worker camp in Johnson Heights

The permit was issued for two years in a close vote

There has been COVID-19 exposures at two elementary schools in District 42. (Image courtesy CDC)
Interior Health reports 24 additional COVID-19 cases

This includes three school exposures in Kelowna

Revelstoke Tim Hortons staff give a $3,139 cheque to Hannah Whitney and Jake Sloots (left side of cheque) from Community Connections. (Submitted)
Revelstoke Tim Hortons raises $3K for local food bank

The funds were do to the Smile Cookie campaign from Sept. 14 to 20

Revelstoke Mountain Resort has released additional details about upcoming winter operations. (Liam Harrap/Revelstoke Review)
Resort releases more details on upcoming operations

Opening day is scheduled for Nov. 27 in Revelstoke

The new traffic circle in Revelstoke will open Oct. 29. (Submitted/City of Revelstoke)
Roundabout to open Oct. 29

Ribbon cutting details to be released

Provincial health officer Dr. Bonnie Henry arrives for briefing on the COVID-19 situation, B.C. legislature, Oct. 26, 2020 (B.C. government)
B.C. records 217 more COVID-19 cases, mask use urged

Infection spike continues, 21 senior facilities affected

Los Angeles Dodgers celebrate after defeating the Tampa Bay Rays 3-1 to win the baseball World Series in Game 6 Tuesday, Oct. 27, 2020, in Arlington, Texas. (AP Photo/David J. Phillip)
L.A. Dodgers beat Rays 3-1 to win 1st World Series title since 1988

National League champs claim crown in six games

(Brennan Phillips - Western News)
UPDATE: Flames doused for second time at fatal Penticton apartment fire

The Elm Ave. building first caught fire around 4 a.m., killing two people and displacing dozens

Two have been taken to hospital following a vehicle crash north of Vernon on Highway 97 Tuesday, Oct. 27, 2020. (Brendan Shykora - Morning Star)
Crash north of Vernon causes Highway 97 traffic delays

Emergency crews respond to two-vehicle incident near Swan Lake; occupants taken to hospital

Seven-year-old Aaliyah Rosa was found dead in an apartment in Langley in July. (Langley Advance Times files)
Child’s body cold, no pulse: Off-duty cop testifies in Langley mother’s murder trial

The seven-year-old girl’s mother faces a first-degree murder charge

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

(Submitted)
Penticton apartment fire claims two lives

An apartment on Elm Avenue went up in flames Tuesday morning

A Summerland woman has set up an online fundraiser to provide backpacks to those being released from correctional facilities.(ca.gofundme.com)
Summerland woman raising money for backpack program

Backpacks will be distributed to those being released from correctional facilities

École de l’Anse-au-sable. (Google Maps)
15 cases of COVID-19 tied to Kelowna Francophone school outbreak

Three other schools in Kelowna are also dealing with potential exposure events

Most Read