Trevor Noah speaks at the 63rd annual Grammy Awards at the Los Angeles Convention Center on Sunday, March 14, 2021. (AP Photo/Chris Pizzello)

Trevor Noah speaks at the 63rd annual Grammy Awards at the Los Angeles Convention Center on Sunday, March 14, 2021. (AP Photo/Chris Pizzello)

Grammy Award ratings drop 51 per cent to record low

CBS’ telecast reached 9.2 million viewers Sunday, the lowest number on record

Grammy producers avoided the Zoom awkwardness of other pandemic-era awards shows and gave music-starved fans performances by the industry’s biggest stars. And viewers still stayed away.

CBS’ Grammys telecast reached 9.2 million — television and streaming — viewers Sunday, the lowest number on record and a precipitous 51% drop from last year, the Nielsen company said.

That followed the Golden Globes’ 63% decline in ratings a few weeks ago and record low ratings for the Emmy Awards last fall.

That’s enough for television executives to worry about whether this is just pandemic-related or if they can no longer depend on these traditional attention-getting events. The Oscars, coming up next month on ABC, has often been the year’s most-watched television event after the Super Bowl.

There are multiple factors, including the decline of broadcast TV in general and the fragmentation of entertainment: There are fewer movies, TV shows and songs that pull society together. Social media also allows fans to catch highlights of an awards show later instead of watching the full event, which for Sunday’s Grammys lasted nearly four hours.

For the Grammys, the ratings decline came despite the general view that it was a well-produced event.

CBS won the week, averaging 4.9 million viewers in prime time. NBC had 4 million, ABC had 3.4 million, Fox had 2.6 million, Univision had 1.4 million, Ion Television had 1.2 million and Telemundo had 1 million.

Fox News Channel led the cable networks, averaging 2.45 million viewers in prime time. MSNBC had 1.84 million, CNN had 1.29 million, HGTV had 1.15 million and ESPN had 1.06 million.

ABC’s “World News Tonight” won the evening news ratings race, averaging 8.9 million viewers. NBC’s “Nightly News” had 7.3 million and the “CBS Evening News” had 5.3 million.

For the week of March 8-14, the top 20 programs, their networks and viewerships:

1. “NCIS,” CBS, 9.78 million.

2. “Grammy Awards,” CBS, 9.23 million.

3. “60 Minutes,” CBS, 8.14 million.

4. “FBI,” CBS, 7.66 million.

5. “Chicago Med,” NBC, 7.571 million.

6. “The Voice” (Monday), NBC, 7.57 million.

7. “Chicago Fire,” NBC, 7.04 million.

8. “The Voice” (Tuesday), NBC, 6.89 million.

9. “Young Sheldon,” CBS, 6.49 million.

10. “President Biden’s Address to Nation,” ABC, 6.34 million.

11. “911,” Fox, 6.28 million.

12. “FBI: Most Wanted,” CBS, 6.15 million.

13. “Chicago PD,” NBC, 5.89 million.

14. “President Biden’s Address to Nation,” CBS, 5.83 million.

15. “The Masked Singer,” Fox, 5.66 million.

16. “The Neighborhood,” CBS, 5.62 million.

17. “American Idol,” ABC, 5.5 million.

18. “Station 19,” ABC, 5.41 million.

19. “911: Lone Star,” Fox, 5.36 million.

20. “Bob Hearts Abishola,” CBS, 5.21 million.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

An Interior Health nurse administers Pfizer-BioNTech COVID-19 vaccines to seniors and care aids in Kelowna on Tuesday, March 16, 2021. (Phil McLachlan/Kelowna Capital News)
105 new COVID-19 cases in Interior Health

Just over 8,000 new vaccine doses administered in the region for a total of 158,000 to date

The small fire was in the Big Eddy. (Contributed)
Revelstoke grass fire extinguished

The blaze is the first of the season in our area

Twin falls in Yoho National Park. Yoho is one of the mountain parks whose draft management plan is now available for review. (Claire Palmer photo)
Local input sought to shape future of mountain national parks

Banff, Yoho, Kootenay, Mount Revelstoke and Glacier national parks are amongst those seeking input

The city has decided to apply to have the Jordan River area withdrawn from Crown Land disposition, which would put the decision on how the land is used and protected in the hands of the city. (File photo)
City of Revelstoke applying to withdraw Jordan River from Crown Land

At the moment the province has control over what is developed in the area

Arlene Howe holds up a picture of her son, Steven, at a memorial event for drug overdose victims and their families at Kelowna’s Rotary Beach Park on April 14. Steven died of an overdose at the age of 32 on Jan. 31, 2015. (Aaron Hemens - Kelowna Capital News)
Moms Stop the Harm members placed crosses Wednesday morning, April 14, on Rotary Beach in memory of children lost to drug overdoses. (Aaron Hemens - Capital News)
Kelowna mothers remember children lost to the opioid crisis

It has been five years since illicit drug deaths was announced a public health emergency

Demonstrators at the legislature on April 14 called on the province to decriminalize drug possession and provide widespread access to regulated safe supply across B.C. (Jake Romphf/News Staff)
Rally calls for decriminalization, safe supply on 5th anniversary of overdose emergency declaration

From 2016 to the end of February, 7,072 British Columbians died due to overdose

A Keremeos family lost their home after a fire shortly before midnight on April 13. No injuries were reported. (Contributed)
Keremeos home destroyed in late-night fire

The family inside was unharmed

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Naloxone
Op/Ed: Interior Health CEO speaks on five years of strides and challenges in overdose crisis

In 2020, close to 4,000 people across IH had access to opioid medications

Somewhere in the pack being celebrated by his teammates is Vernon Vipers forward Zack Tonelli, who scored in overtime Wednesday afternoon, April 14, to give the Snakes a 6-5 win over the Salmon Arm Silverbacks in B.C. Hockey League pod play at Kal Tire Place. (Liza Mazurek - Vernon Vipers Photography)
Vernon Vipers bite Salmon Arm Silverbacks in OT

Snakes blow 5-3 third-period lead, rally in extra time for 6-5 pod play result over rivals

(Government of Canada)
Liberal MP caught stark naked during House of Commons video conference

William Amos, in Quebec, appeared on the screens of his fellow members of Parliament completely naked

New parking meters have been installed on Main Street, Ellis Street, Front Street, Nanaimo Avenue and Padmore Avenue in Penticton. (City of Penticton photo)
Pay parking now in effect in downtown Penticton

A spot downtown will now cost you $2 per hour

Provincial health officer Dr. Bonnie Henry updates B.C.’s COVID-19 situation at the B.C. legislature, Feb. 1, 2020. (B.C. government)
B.C.’s COVID-19 case count jumps to 1,168 Wednesday, nearly 400 in hospital

Now 120 coronavirus patients in intensive care, six more deaths

Most Read