Brittany Filipetti

Touring cyclists encourage wellness-based lifestyle

Brittany Filipetti, Kari Primak, Steve Malone and Alex Yu rode through Revelstoke on Monday on their way across Canada as part of a health awareness campaign to motivate Canadians to live healthier, happier lives.

Brittany Filipetti, Kari Primak, Steve Malone and Alex Yu rode through Revelstoke on Monday on their way across Canada as part of a health awareness campaign to motivate Canadians to live healthier, happier lives.

Here’s their message from their website

Unleash Your Potential is a national health awareness campaign geared towards motivating Canadians to live healthier and happier lives by adopting a wellness-based lifestyle. To help us motivate over three million Canadians realize their health potential, we asking for your support.

From June to August 2011, four students from the Canadian Memorial Chiropractic College will be cycling across Canada to promote this message in person. Their goal is to promote the integration of physical activity, proper nutrition, and stress management into the daily lives of Canadians. Due to the current rise in obesity and associated lifestyle diseases such as Type 2 Diabetes Mellitus amongst the Canadian youth, the team’s focus will be on day camps and children’s’ groups. These inspirational educational events will present information to youth regarding healthy living to encourage healthy habits at a young age and in turn create a healthier generation for the future. The extensive media coverage of the tour will offer brand exposure for potential sponsorship organizations, while also acting as a showcase piece for the involvement of these organizations in the health and well-being of communities across Canada.

The previous tours in 2005, 2007 and 2009 were a tremendous success, with the teams reaching millions of Canadians through hundreds of appearances in the media and a series of interactive educational events across the country. The 2011 team hopes to exceed the previous two tours achievements and make this year’s tour an even bigger success.  As a non-profit organization, Unleash Your Potential has a $35 000 budget to deliver their national health and wellness awareness campaign. The team has applied for charitable status and is currently awaiting government approval.  In order to make their vision possible, the team is asking for any form of support. With such a large budget there is a need for others to also demonstrate their commitment to improving Canadians’ health through various sponsorship opportunities. Along with financial support, the team is also looking for individuals to billet and support them as they bike their way across the country.  Any form of commitment towards the Unleash Your Potential Team is greatly appreciated and it will help make this incredible vision possible.

For further information and comments, or if you would like the team to present at your specific venue please feel free to contact us at

YOU can help us make a difference in the future of Canadians’ health.


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