A consultation company has presented the Committee of the Whole with three design options for the city’s wayfinding project.
“The most emotionally compelling symbols of the city logo were brought into our design package as a pairing to the modern, typographical Tourism brand,” the Cyngus’ presentation reads.
Through new signage around town, the project aims to:
- increase visitation to key attractions and businesses
- enhance overall image and awareness of Revelstoke as a destination
- improve navigation throughout the community for vehicle, transit, bike and foot traffic
- create a sense of community and connectivity
In the interim, the company also proposed that the gateway signs be changed to reflect Tourism Revelstoke’s new branding.
The presentation also included two recommendations for the banners along Victoria Drive, either alternating branding with community banners, or having them side by side.
The Committee of the Whole will be discussing the options at a future meeting and referring the decision to a council meeting after that.
Which of the three options do you like best?