The gateways to the town’s core, erected in 2019, are designed to draw visitors off Highway 3. File photo

The gateways to the town’s core, erected in 2019, are designed to draw visitors off Highway 3. File photo

Can you guess how many cars pass through Princeton in a year?

Hint…It’s a whole lot

Two and a quarter million cars traveled through Princeton last year.

Who knew?

That statistic was determined by a traffic study, commissioned by the Town of Princeton and the B.C. Ministry of Transportation.

The study was conducted during 2020 under COVID conditions, so does not include foreign travellers.

“Unlike any other industry that Princeton has, tourism is the one economic driver that the town can influence,” stated economic and tourism director Gary Schatz in a report to town council.

Schatz is on a mission to lure Highway 3 traffic into town.

“Through proactive rather than reactive practices, we can create marketable opportunities and end user experiences that focus on visitor attraction,” he said.

“Showcasing downtown revitalization, the sculpture walk, museum, RV park and golf course as well our lakes, and trails will continue to enhance the concept of Princeton as a true tourist destination.”

Related: Princeton officially becomes ‘Bronze Statue Capital of Canada’

Overall in 2020 numbers at the visitor’s centre were down, however the facility was closed for three months due to COVID.

Last year 12,521 walked through the doors on Bridge Street.

“Tourism is crucial to business growth. Whether a visitor is coming for business, leisure or both, that visit is a crucial economic driver for the Town of Princeton,” stated Schatz.

“The visitor economy provides the Town of Princeton with a major underutilized growth sector. It is critical that the town continues to expand and offer visitor experiences that will further develop Princeton as a destination for visitors from Canada and around the world.

“A strong visitor economy in Princeton is good for everyone providing a significant impact with job creation and growth and overall spend in many business sectors.”

Princeton’s town-owned RV park caught ‘campfire’ in 2020

Do you have something to add to this story, or something else we should report on? Email:mailto:andrea.demeer@similkameenspotlight.com


 
Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

West Kelowna firefighters practice swiftwater rescue techniques in the Shuswap River in Cherryville April 20. (Jennifer Smith - Morning Star)
West Kelowna firefighters make a splash in North Okanagan

Swift water rescue training brings team to Cherryville’s Shuswap River

B.C.’s public health restrictions on non-essential travel are reinforced by orders effective April 23, 2021 to stay within your own regional health authority except for essential travel such as work and medical appointmens. (B.C. government)
B.C.’s COVID-19 non-essential travel ban takes effect, $575 fines approved

Checks on highways, ferries between Lower Mainland, Vancouver Island, Interior

(Photo: pixabay.com)
Morning Start: Nearly 1 billion tonnes of food was wasted in 2019

Your morning start for Friday, April 23, 2021

Kimberley case counts not at the point for 18 years and older community vaccination, says Interior Health. (File photo)
Many factors considered for smaller community-wide vaccination: Interior Health

East Kootenay resort town’s COVID-19 situation not at the point of community-wide vaccination, say officials

Canadian Prime Minister Justin Trudeau and United States President Joe Biden smile as they say farewell following a virtual joint statement in Ottawa, Tuesday, February 23, 2021. THE CANADIAN PRESS/Adrian Wyld
Trudeau pledges to cut emissions by 40% to 45% by 2030, short of U.S. goal

Trudeau announced target during a virtual climate summit convened by U.S. President Joe Biden

Nic Hume and his fellow paramedic stopped to rescue the victim of an Oak Bay hit-and-run – a duck – at the end of their shift Thursday morning. (Nic Hume/Facebook)
B.C. paramedics don’t duck a chance to help someone in need

Ambulance duo end a long shift by helping a distressed duck in Victoria suburb

This cougar alert was posted near Chilliwack after a cougar was reported in the area on April 10, 2021. (Black Press - File)
Children and pets warned to stay inside after second cougar attack in South Okanagan

The Penticton Indian Band council is working with the Natural Resources Department to contain the animal

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

As the snow in Manning Park melts, searchers are able to get a little farther each day. Photo submitted
Family resumes search for son missing in B.C.’s Manning park since October

‘This is our child, and we don’t give up on our children,’ said mother of Jordan, Josie Naterer

RCMP. (Phil McLachlan - Capital News)
Man dies after Okanagan Connector rollover

A passenger survived and is being treated in hospital for his injuries

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a clinic in Toronto on Thursday, January 7, 2021. THE CANADIAN PRESS/Nathan Denette
Canada buys 65M Pfizer booster shots for protection against COVID-19 variants

Prime Minister Justin Trudeau says the deal with Pfizer includes options to add 30 million doses in both 2022 and 2023, and an option for 60 million doses in 2024

A plan flew over the Lower Mainland with a sign expressing some Canucks fans’ discontent with the team’s general manager. (Niqhil Velji - Twitter Screenshot)
#FireBenning movement gets off the ground in Metro Vancouver

Canucks fans raise enough money to fly banner over Metro Vancouver asking for team GM to be canned

The freed osprey keeps a wary eye on its rescuers after being deposited on its nest. (Photo credit: Greg Hiltz)
Hydro crew in Ashcroft gets osprey rescue call-out they won’t soon forget

Bird was tangled in baling wire hanging from a hydro pole, necessitating a tricky rescue

Most Read