Miles Prodan of the B.C. Wine Institute stands with Agricultural Minister Lana Popham and pastry chef Tina Tang of Predator Ridge. - Credit: Carli Berry/Capital News

Eat and drink local to support farmers

Buy BC: Eat Drink Local is back with a soft launch at Sandhill Winery in Kelowna

An old program is getting a new twist.

British Columbia’s key players in the agriculture, seafood, and food and beverage industries gathered at the Sandhill Winery in Kelowna to attend the first kickoff event to celebrate Buy BC: Eat Drink Local.

The Buy BC: Eat Drink Local campaign is a new promotion aimed at educating British Columbians on the positive effect their choices have in B.C. when they choose to support local agriculture, seafood and food processing companies. It will help local producers connect with the hospitality sector and increase the number of B.C. products that are profiled and served in restaurants and food service establishments around the province.

Minister of Agriculture Lana Popham said the program is back by popular demand, formally known as the Buy BC program.

“Buy BC is considered one of the most successful marketing programs that agriculture has ever seen in B.C.,” she said. “Farmers wanted Buy BC back.”

The program has been modernized through social media, but the program is generally the same, she said. The program has a positive effect on smaller communities.

“It’s huge. Anytime we’re able to promote local goods to our province means that it’s an opportunity for rural communities to have an economic driver,” she said.

The Ministry of Agriculture is taking a three-pronged approach to building opportunities and sales for B.C. food producers, and those wishing to join the sector, according to the government.

Buy BC, Feed BC and Grow BC will be introduced to encourage and promote B.C. agriculture. Buy BC will offer a recognizable brand on local products and help B.C food and beverage businesses expand their sales in the province. Feed BC will help increase the use of B.C. foods in hospitals and other government facilities while creating opportunities to start or expand a farm or food business in communities throughout the province, according to the province.

Grow BC will centre on policies and programs that support farmers and help B.C. producers expand local food production as well as support young British Columbians who want to farm, according to the province.

“Working together we believe the amount of produce that we will see being grown and purchased in B.C. will increase,” said Popham.

The highlight of the campaign will be a month-long dining promotion in May 2018, offering consumers the experience to learn about and enjoy fresh dishes made with local ingredients. Popham was joined by British Columbia Restaurant & Food Services Association (BCRFA) president and CEO Ian Tostenson at the event to encourage local restaurants, food service establishments and B.C. food and beverage producers to reserve their spot to participate in Buy BC: Eat Drink Local.

Participating restaurants will develop a special, month-long menu showcasing the variety of food produced in the province and British Columbians can learn which restaurants will be serving Buy BC: Eat Drink Local menus by visiting http://www.eatdrinklocal.ca.

To report a typo, email: edit@kelownacapnews.com.

@carliberry_
carli.berry@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

City of Revelstoke passes fire services bylaw

We are doing our end of the paperwork to be ready just in case this comes to fruition: mayor

Sagmoen case adjourned, again

Small, yet mighty, rally again on Vernon courthouse steps

Suspect in October standoff killed himself: Revelstoke RCMP

Mohammadali Darabi, suspect in Calgary homicide of roommate, was stopped in Revelstoke

Revy. Set. Grow! to build local food system

Weekend of farm-focused events will be hosted in Revelstoke Jan 13-14

CP Holiday Train to stop in Revelstoke Thursday

Event takes place in the afternoon with Alan Doyle and The Beautiful Band performing

VIDEO: Average Canadian food bill to rise by $348 in 2018

Atlantic Canada and B.C. will see the most increases for consumers

Victoria gets approval for supervised consumption site

It is scheduled to open in the spring/summer of 2018 and will be the first permanent facility on Vancouver Island

Bear spray used in tenant dispute

Salmon Arm RCMP responding to Tappen home invasion find occupants sprayed in repllent

Home services, rental rates top concerns: B.C. seniors’ watchdog

Premier John Horgan pledges action on rental housing in 2018

‘Game-changing’ B.C.-born technology tests brain vital signs

B.C. neuroscientist describes the tech as ‘the world’s first objective physiological yard stick for brain function’

5-year anniversary of Sandy Hook shooting

When just saying ‘I’m from Newtown’ can be a cross to bear

Disney buying part of 21st Century Fox in $52.4B deal

Disney is buying a large part of the Murdoch family’s 21st Century Fox for about $52.4 billion

Bountiful polygamist believed he couldn’t be prosecuted: lawyer

Winston Blackmore’s lawyer says Blackmore did not believe he could be prosecuted

Woman charged after altercation injured baby in Toronto

Charges have been laid after a four-month-old baby girl was critically injured in Toronto

Most Read