Facebook

Kelowna mom launches vegan shirt company

Demi Morris created The Vegan Epiphany with an aim to promote veganism

A Kelowna mom has started her own vegan shirt line to promote the plant-based lifestyle.

With slogans like “fueled by coffee and plants,” Demi Morris launched The Vegan Epiphany for women in early April after she noticed there were a number of vegan mothers in Kelowna.

“A lot of vegan shirts seem to be confrontational, (but) a lot of people (lead plant-based lives) and want to promote plant-based (lifestyles),” she said. “People have eaten this way for so long, you don’t want to shame anyone.”

READ MORE: Vegan-friendly cafe opens in Lake Country

Morris sources her shirts from Ontario, from a sweatshop-free company called JERICO and the shirts are made in Canada. They’re shipped to Kelowna and the designs are added by a local company, she said.

The material is made from 70 per cent rayon from bamboo and 30 per cent organic cotton.

An investigation in 2010 conducted by the U.S. and Canada found that rayon from bamboo is no more eco-friendly than rayon taken from other wood, like oak and beech. Tough chemicals are also used to process the bamboo plant.

READ MORE: Vegan life: Market returns to Kelowna just in time for spring

While she said you can’t be perfect, the aim of offering bamboo clothing options is that it’s less wasteful than cotton, as it’s a quickly growing plant that is reusable.

“The company I source it from, it’s very socially conscious, they handle it from their end, garments made in Canada,” she said.

READ MORE: Seeds planted for Kelowna’s first vegan market of 2019

“I’ve been vegan for a while and I kind of just wanted to do something for Canadians.”

She said she wanted to make the clothing so people can wear it and be proud and not focus on the activism side of veganism.

Visit the wares at theveganepiphany.ca/. Local residents can pick up the clothing in Kelowna, or pay a shipping fee for orders.

Prices for women’s shirts start at $32 and toddlers at $26.

READ MORE: Where to find the best ingredients for a vegan charcuterie board in the Okanagan

@carliberry_
carli.berry@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Unofficial holidays: Here’s what people are celebrating for the week of Sept. 27 to Oct. 3

World Farm Animals Day, Drink Beer Day and Virus Appreciation Day are all coming up this week

United Way celebrates seven decades of impact in Southern Interior

Organization sees issues with poverty, mental health and addictions, heighten during the pandemic

Primary Care Networks coming for Okanagan Nation Alliance communities

New partnerships will provide Syilx members with better, culturally-safe primary care

Okanagan rental housing market facing challenges due to COVID-19

The impact on real estate markets remains a wildcard

Two new COVID-19 cases reported in Interior Health

The total number of Interior Health cases since the beginning of the pandemic is now at 522

B.C. records 98 more COVID-19 cases, most in Lower Mainland

One new senior home outbreak, Surrey Memorial outbreak over

COVID-19 outbreak declared at Kelowna church service

Attendees of Calvary Chapel Kelowna’s Sept. 13 morning service may have been exposed

Kelowna man injured during arrest sues RCMP

Supreme Court civil claim alleges Dustin Blondin was the victim of an ‘unprovoked attack’

PHOTOS: Ghost sighting in Vernon’s Polson Park

Mom and daughter photoshoot brings joy and laughter to bystanders

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

PHOTOS: 2nd calf in a month confirmed among Southern Resident killer whale pod

Center for Whale Research said they will eagerly await to observe the calf to evaluate its health

Parks Canada not responsible for Mount Kobau blockade

Nearby residents have been vocal about plans to turn the area into a national park

97 distressed horses, cats and dogs seized from farm in Princeton

RCMP assisted as BC SPCA executed search warrant

Most Read