Revelstoke Mountain Resort is up against Whitewater resort near Nelson in Powder Magazine's Ski Town Showdown.

Revelstoke defeats Whitewater in Ski Town Throwdown

Revelstoke beats Nelson/Whitewater in round two of Powder Magazine's Ski Town Throwdown.

If it were a hockey game, it would be considered a classic. Two rival communities, going head-to-head, battling it out all day, with the result only being decided in the waning minutes.

Revelstoke beat out Nelson/Whitewater in the second round of Powder Magazine‘s Ski Town Throwdown, edging the Queen City 1,527 to 1,507 in Facebook voting.

“To get that kudos heading into the season is really cool, and to be able to carry that flag, winning against last year’s winner, is speaking volumes for the way – quote-unquote – the world is looking at Revelstoke,” said Ashley Tait, the director of marketing for Revelstoke Mountain Resort. “It’s a great start to the ski season.”

Whitewater won last year’s inaugural Ski Town Throwdown when it was partnered with Rossland’s Red Mountain. This year, Powder Magazine expanded the contest to 64 resorts, and split up the two West Kootenay ski areas.

Revelstoke went into the contest ranked first overall, and easily beat out Cypress Mountain in the first round.

For round two, all the stops were pulled. The contest was announced at the high school, mentions were made in the local media, and it was shared all over Facebook. Nelsonites put on a similar push as they attempted to defend their title.

Throughout the day the vote went back and forth, with Whitewater taking the early lead, only to see Revelstoke recover. They remained neck-and-neck, with Whitewater pulling ahead late in the day, only to see Revelstoke pull off a late comeback comeback for the 20-vote win.

Tait said winning the Powder Magazine competition would provide a “cool factor” and also generate tourism benefits for the resort and the community.

“Definitely, there’s a bit of ego involved, not just for Revelstoke Mountain Resort but for the town as well,” said Tait. “I think it’s a good thing to differentiate it’s not just RMR, it’s for the town of Revelstoke. I think that differentiates us from other competitors in B.C. for ski resorts, because we are a ski community, we’re a ski town.

“When we’re selling and marketing Revelstoke as a destination, we’re always talking about our community that’s here.”

While some may wonder about getting caught up in the hype for a Facebook contest that serves as a promotional vehicle for Powder Magazine and contest sponsor Liftopia, in Nelson, winning last year’s Throwdown did provide dividends.

“Last year was a huge community effort, and thousands of hours were put into winning that competition. We can ride on the coat tails of Best Ski Town in North America title for a long while and reap economic stimulus from it,” said Dianna Ducs, the executive director of Nelson Kootenay Lake Tourism. “Our exposure from the Powder Magazine contest showed an increase in media attention and accommodation sales last winter and this year we are anticipating a similar increase.”

Revelstoke will be up against either Banff/Lake Louise or Panorama in the third round on Nov. 11–12.

“Getting the word out there and getting everyone psyched on the community of Revelstoke is a great way to get into winter mode,” said Tait.

With files from the Nelson Star.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Petition to protect Mt. Begbie goes to the province

Petition calls for no development on the mountain until new land use plans created for Revelstoke

Revelstoke Fire Rescue Services douses house fire Aug. 7

Investigators say probable cause was an unattended barbecue

UFO trackers set their sights on Revelstoke skies

Rob Freeman UFO World Explorer and crew went up Sale Mountain

Updated: Molotov cocktails thrown at Revelstoke home in arson attempt

The flames were extinguished before they spread. Two men have been arrested.

QUIZ: Do you know the truth?

In what has been described as a post-truth era, how much do you know about truth and lies?

STANDING TALL: For some, B.C.’s forest industry is the best office in the world

A look at the forest sector in B.C. – and those hoping for the best – amid mill curtailments

Temporary Kelowna COVID-19 testing site closes as case numbers stabilize

Testing is still available by appointment at Interior Health’s Urgent and Primary Care Centre

Royal B.C. Museum wants B.C.’s COVID-19 nature observations

COVID-19 Collecting For Our Time: ongoing project cataloguing province’s pandemic experience

North Okanagan park planning at play

Plans for Lumby, Enderby and Vernon parks and trails in the works

Feds offer ‘life preserver’ funds to BC Ferries as pandemic sinks revenue

For every dollar the province spends the federal government will match

Kelowna Women’s Shelter receives support for frontline workers

The Stober Foundation is donating $100,000 to hire additional frontline staff for the shelter

Okanagan rappers get Swanky with Soda CRCKRS

Salty pair Alfy’O and Memo team up to produce album

Petition asks for city’s surplus not to go to Kelowna RCMP

The City of Kelowna has an $8.1 million surplus, with $2.5 million slated for policing

Bad behaviour at B.C. restaurants ignites campaign calling for respect

“If you can’t follow the rules, then stay home,” says BC Restaurant and Foodservices Association

Most Read