The Revelstoke Railway Museum is just one of a number of museums located in Revelstoke. (File)

Revelstoke museums react to McDonald’s radio ad

Offending ad pulled from the air

A fast-food radio spot that left a bad taste in the mouth of the museum community has been pulled.

The McDonalds advertisement for their new McPick meal starts out with a male narrator.

“You could get a museum tour for five dollars.”

A female voice cuts in: “There were dinosaurs, and then there weren’t. OK then, exit through the gift shop!”

“Or, you could get a McDonalds McPick meal,” the narrator says.

The whole thing clocks in at around 15 seconds, but has triggered some negative feelings among museum supporters.

“They’re suggesting five dollars is better spent on a hamburger than on lifelong learning,” says Laura Young, Revelstoke Railway Museum executive director. “Personally, I think five dollars is better spent on a child’s education than a hamburger.”

RELATED: Michaels: Bad McAd leaves a bad tast in my mouth

RELATED: C.C. museum bites back at fast food giant

This morning, McDonald’s Canada confirmed the ad was cancelled.

“While McDonald’s Canada’s intention was not to denigrate museums and cultural organizations, they noted that they received many comments from people across Canada and heard the message loud and clear,” the BC Museums Association wrote on Facebook Thursday morning. “The BCMA thanks them for their quick action in removing the ad and recognizing the impact it had on our community.”

Revelstoke Museum & Archives is a member of the BCMA.

Ben here in the office just got off the phone with McDonald's Canada's Communications team and has confirmed the ad in…

Posted by BC Museums Association on Thursday, January 11, 2018

Curator Cathy English thought the museum community reacted quickly to the ad, noting that the issue caught the attention of the Canadian Museums Association.

“It didn’t come across very good,” she said of the ad. “It came across as quite demeaning to museums.”

A Facebook post on the Museum & Archives’ page about the McDonald’s ad generated discussion on social media.

“WOW!!! I think they’ve made a huge marketing error. A fast food burger over history/culture???” wrote one person. “What were they thinking???”

“I hear the ad on my way to work on the radio and I can’t help but think of how distasteful and disrespectful it is,” wrote another.

The museum asked if people preferred a burger or a trip to the museum and English said most people chose the museum.

“I think it’s made people realize that they love their museums,” she said. “There’s not too many people saying I’d rather have a burger than go to a museum.”



Like us on Facebook and follow us on Twitter.

Just Posted

Evacuation numbers remain at nearly 1,000 as B.C. wildfires rage on

200 firefighters and 18 helicopters were working to increase the containment of the fires

Motorcycle driver and passenger crash near Revelstoke after crossing double yellow line

A motorcycle crashed in the westbound lane of the Trans Canada Highway… Continue reading

Revelstoke Art Gallery hosts exhibition in honour of Pat Wells

Barbara Maye Special to the Review Stone Carving and Revelstoke have a… Continue reading

Okanagan Wildfires: An afternoon update on wildfires and evacuations

A Sunday afternoon look at the major wildfires impacting the Okanagan and Similkameen.

All-Indigenous teams break new ground, making BC Games history

This is the first time there have been dedicated Indigenous teams at the BC Summer Games

Canada to resettle dozens of White Helmets and their families from Syria

There are fears the volunteers would become a target for government troops

Francesco Molinari wins British Open at Carnoustie

It is his first win at a major and the first by an Italian

Government sets full-time salary range for Justin Trudeau’s nanny

At its top range, the order works out to a rate of $21.79 per hour, assuming a 40-hour work week

Mediation talks break off in casino strike

Gateway and BCGEU have no new date set for mediation

ZONE 2: Okanagan twins bring ultimate competition to the BC Games

Brothers Connor and Holden Berrisford are each other’s main motivators

Mount Conkle fire grew but 90 per cent guarded

The wildfire has grown to an estimated 118 hectares from 93 hectares last night

Most Read