B.C.’s chief coroner Lisa Lapointe (Black Press files)

Scare tactics aren’t the answer for overdose crisis, B.C.’s chief coroner says

Lisa Lapointe urges caution in response to B.C. funeral chain’s ‘visual’ fentanyl prevention campaign

B.C.’s chief coroner Lisa Lapointe says scare tacticts are not effective when it comes to combating the overdose crisis, following the launch of a “very visual” fentanyl prevention program by a B.C. funeral chain.

On Thursday, Metro-Vancouver-based Alternatives Funeral and Cremation Services kicked off the campaign, with owner Tyrel Burton described as using “powerful, perhaps even controversial, visual aids” to talk about the dangers of fentanyl.

In addition to a 45-minute video – which the funeral chain said would include members of the BC Coroners, first responders and parents effected by the crisis, the campaign also includes a poster of grieving family members surrounding a coffin. Underneath the photo, a banner reads: “Will fentanyl be the reason for your next family get-together?”

READ MORE: Funeral chain creates visual campaign to show dangers of fentanyl

READ MORE: Carfentanil detected in 37 deaths between June and September

In a written statement on the B.C. government’s website, Lapointe said that while public education and awareness is important, “the BC Coroners Service does not endorse, and will not be participating in, fear-based initiatives.”

“Evidence suggests that the reasons for drug use are complex and multifaceted, and programs focused on scaring people from using drugs, are not effective in saving lives,” she said.

“Additionally, they tend to increase the stigma surrounding drug use and actually discourage people from seeking help – an obsolete approach that has led to the loss of countless lives.”

Lapointe also urges caution and strategy when awareness campaigns rely on image use, and points to research from several academic studies that suggest mass media campaigns and public service announcements showed no evidence of effectiveness for substance use prevention.

“In the United States, the ‘Just Say No’ and D.A.R.E. campaigns produced poor results,” Lapointe said, and that a 2008 follow-up study on the $1-billion campaign found it had no positive effects on youth and may have prompted some to actually experiment with substance use.

“The experiences and life situations of people who use drugs, as well as the physiological changes they experience, means they might not be ready or able to engage with the overdose prevention strategies suggested in the some of the ads that currently exist,” she said.

“We need to be aware of peoples’ realities and be realistic about what change they are capable of for the stage they are at in their lives. In the long run, compassion and support, including prescribed medical treatment where appropriate, will be much more effective in turning this crisis around than fear and shame.”


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

UPDATE: Trans-Canada Highway closure extended until 4 p.m. east of Revelstoke

The highway was closed after a head-on collision between trucks early Dec. 6

Avalanche control west of Revelstoke today

Highway 1 to be closed for two hours

Politically Incorrect: Advice for the politically correct first term councillor

Tim Palmer Special to the Review Former Revelstoke councillor Steve Bender was… Continue reading

Photos: Revelstoke Secondary School band wows the crowd

The school played two concerts the last couple nights

VIDEO: Boys help rescue Cariboo bear cub

The cub, weighing just 24lbs, has been taken to wildlife sanctuary in Northwest B.C. for the winter

Doors open to Vernon’s first refill store

Vernon’s Refill Store may be answer to plastics problem

Okanagan RCMP not toying around when it comes to impaired drivers

Saturday, Dec. 7 is National Impaired Driving Enforcement Day

‘Things haven’t changed enough:’ Ecole Polytechnique anniversary prompts reflection

Fourteen women were fatally shot by a gunman at the Montreal school on Dec. 6, 1989

Bear raids freezer, gorges on Island family’s Christmas baking

Hungry bruin virtually ignored meat and fish, focused, instead, on the sweets

Crown delves into Sagmoen’s history with North Okanagan sex workers

Decision on validity of police search warrant will be made on Monday, Dec. 9

Okanagan Similkameen could have a sister city in the south of France

Regional District of Okanagan Similkameen considering agreement with wine region in southern France

Kelowna man attempts to steal bait bike from RCMP parking lot

38-year-old Brian Richard Harbison is facing several charges

Summerland businesses participate in Sip N’ Shop

Downtown event on Dec. 14 will feature local beverages

Most Read