Should Revelstoke invest in a pair of billboards somewhat like this one in order to attract passing motorists into town?

Update: Red light. Council to rejects highway Jumbotrons proposal

Should the City of Revelstoke spend an estimated $100,000 on two giant TVs for the highway corridor in order to attract tourists to town?

Note: A June 25 update follows original story published June 24.

Revelstoke city council will give the green or red light to the idea of creating large electronic Jumbotron-style signs on the Trans-Canada Highway to the east and west of Revelstoke.

The concept was first highlighted for council in December, 2012, when it met with very negative first responses from some city councillors. “Atrocious” and “obscenity” were two descriptors used at a December city council meeting; one councillor did say he supported ideas that support business.

The item was up for discussion again at council’s June 25 meeting after the city’s enhancement committee advocated for the new signs. The council meeting took place after press time.

Tourism and economic development forces argue Revelstoke needs to do more to attract passing motorists into Revelstoke. The electronic signs would help achieve this goal by promoting the town and its many special events through the programmable signs.

Opponents say the proposed large LED TV signs are a literally-glaring affront to good taste not reconcilable with Revelstoke’s heritage mountain-town image.

In a report to council, CAO Tim Palmer also notes the Jumbotrons fly in the face of the city’s sign bylaw, which would need revisions to accommodate the new electronic signs.

If the giant TVs idea goes forward, the ongoing review of the city sign bylaw will be further delayed. The city planning department has also noted that, while the signs contravene the City of Revelstoke’s sign bylaw, the city “may be exempt” from following its own regulation.

What’s the price tag? $50,000 each to purchase and install, so $100,000. But the enhancement committee recommendation and accompanying report from the city’s economic development department doesn’t have details like quotes or maintenance costs.

The report suggests the signs could “possibly” be funded through the city’s Resort Municipality Initiative fund – the so-called hotel tax fund.

UPDATE, Tuesday, June 25

Revelstoke City Council has nixed the Jumbotron plan. At their June 25 meeting, the idea didn’t get a seconder at the council table, meaning the idea wasn’t discussed and didn’t proceed to a vote.

This means, as far as city funding for the project goes, it’s off the table for now. That doesn’t mean another party couldn’t pursue the idea.

***

Note: The headline of this story was changed when it was updated. The original headline was: Green light or red light? Council to consider highway Jumbotrons proposal

Just Posted

Second cannabis store in the works for Revelstoke

City Council approved a development variance permit for Revelsmoke Aug. 13

No public comments on Mackenzie Village development agreement amendments

Revelstoke City Council held a public hearing and heard one written comment and none in-person

Author of Emily Carr books coming to speak in Revelstoke

Laurie Carter will be at the Revelstoke library on Sept. 26

Photos: Railway Days at Revelstoke Railway Museum 2019

Today was Railway Days at the Revelstoke Railway Museum. There was food,… Continue reading

Festival goers at the 27th annual Roots and Blues Festival

The Observer asked: Where are you from and what brought you to the festival?

QUIZ: How much do you remember about Woodstock?

Weekend music festival in Bethel, New York, was held 50 years ago

U16 B.C. fastpitch team named national champs

Girls went undefeated at national tournament in Calgary

Summerland’s downtown has gone through numerous changes

Main Street has been commercial hub of community for many years

Advocates ‘internationalize’ the fight to free Raif Badawi from Saudi prison

Raif Badawi was arrested on June 17, 2012, and was later sentenced to 1,000 lashes and 10 years in jail for his online criticism of Saudi clerics

Okanagan climate advocacy group protests against Tolko

Group to demonstrate outside Vernon head office Monday over plan to log close to water supply

RCMP, search crews hunt for 4-year-old boy missing near Mackenzie

George went missing early Saturday afternoon

Okanagan Cultural Connections live venue tour kicks off in Vernon

Two dozen promoters, national booking agents, and music reps to visit venues from Vernon to Oliver

Most Read