Muriel Protzer is a policy analyst for B.C. and Alberta with the Canadian Federation of Independent Business

Muriel Protzer is a policy analyst for B.C. and Alberta with the Canadian Federation of Independent Business

COLUMN: Avoid the online temptation and buy local

Muriel Protzer is a policy analyst with the Canadian Federation of Independent Business

Nothing says season’s greetings more than a warm chai latte, the smell of peppermint oil in a diffuser, and targeted advertisements.

I’m sure you have noticed the countless ads, each one blaring at the top of its lungs,“The biggest sale you can’t afford to miss!”

And I get it. They’re eye-catching. The adrenaline rush from clicking “order now” is so strong, we often forget to even consider where our money is going (hint: big international corporations).

Shopping online can be addictively convenient, but it hurts local retailers more than you may think.

It’s called showrooming. It’s the act of visiting a local business, getting expert advice from the employees, maybe even snapping a picture so you don’t forget, and intentionally walking away to order the same or similar item online to save a few dollars.

If this sounds familiar, you’re not alone. A recent survey conducted among members of the Angus Reid forum suggests 55 per cent of Canadians admit to showrooming.

My generation is particularly guilty of this, with three out of four shoppers ages 18 to 34 reporting that they showroom. While it may save you a few bucks (or maybe not – sometimes the flashy sale is just a façade, and don’t forget import tariffs, shipping and other hidden fees), it’s having a major impact on local businesses.

Almost two-thirds of independent retailers suspect they have had customers come in to check out an item only to go home and buy it online. Nearly all of those businesses indicate it has affected their sales, with a third saying it’s been significant. Every dollar that ends up with a big online corporation isn’t just leaving our local economy, it’s leaving our community.

Your neighborhood businesses support local jobs, donate to local charities, and sponsor or host local events like a Santa Claus parade or a winter market offering locally made goods.

Local businesses also offer you, the buyer, a much more personalized shopping experience, greater product knowledge, and unique product selection. These things don’t come with a price tag. Increasingly, consumers are trying to get the best of both worlds: Amazon prices with small business’s expertise.

READ MORE: How one B.C. thrift shop is connected to a small island in the Philippines

Those benefits start to disappear the more we buy online. The deals online may be tempting, but instead of waiting for two-to five-day delivery (because who actually pays for same-day shipping?), try exploring the options at your neighborhood’s original same-day-delivery dealers, your independent businesses. When you shop local, your community is better off for it.

Muriel Protzer is a policy analyst for B.C. and Alberta with the Canadian Federation of Independent Business

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

COVID-19. (Image courtesy CDC)
47 new COVID-19 cases in Interior Health region

1,538 total cases, 399 are active, ten in hospital

Follow public health recommendations, says Interior Health as COVID-19 cases continue to climb in Revelstoke. (Image courtesy CDC)
Revelstoke positive COVID cases grows to 29

Interior Health announced a cluster in the community on Nov. 26

Figure skaters in the old skating rink in the 1940s. 
(Revelstoke Museum and Archives photo 4034)
Glimpses of Revelstoke’s past for Nov. 26

A look a local history as recorded by the newspaper

Cst. Dane Storey was recognized as a member of Alexa’s Team, a provincial recognition paying tribute to police officers who make an extraordinary contribution to reducing the number of impaired drivers on the roads. (Submitted/Revelstoke RCMP)
Alexa’s Team awarded to Revelstoke RCMP officer

Cst. Dane Storey removed 59 impaired drivers from B.C. roads in 2019

Revelstoke Mountain Resort opens for the season tomorrow, Nov. 27, 2020. (Liam Harrap/Revelstoke Review)
Know before you go: Revelstoke Mountain Resort opens tomorrow

Masks are mandatory, lineup opens at 6:30 a.m.

Mary Cox and Jack Plant dance in their pyjamas and slippers at the morning pyjama dance during the Rhythm Reelers’ 25 Annual Rally in the Valley Square Dance Festival in Chilliwack on June 4, 2011. Sunday, Nov. 29, 2020 is Square Dancing Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of Nov. 29 to Dec. 5

Square Dancing Day, Disability Day and International Ninja Day are all coming up this week

Black Press Media and BraveFace have come together to support children facing life-threatening conditions. Net proceeds from these washable, reusable, three-layer masks go to Make-A-Wish Foundation BC & Yukon.
Put on a BraveFace: Help make children’s wishes come true

Black Press Media, BraveFace host mask fundraiser for Make-A-Wish Foundation

Kevin Bieksa during his days playing with the Vancouver Canucks. (Photo: commons.wikimedia.org)
Bieksa to guest on free Canucks Alumni ‘Hot Stove’ on Zoom app

Former NHL player has become a game analyst on Sportsnet

A West Cabs driver is being investigated for an incident which allegedly took place this week. (West Cabs)
West Kelowna cab driver under investigation after altercation over his lack of mask

Passenger alleges cab driver became confrontational when asked about wearing mask

Supt. Brian Hunter will be presenting first quarter RCMP stats to Penticton city council, tomorrow (April 21). (Phil McLachlan - Western News - File)
South Okanagan RCMP superintendent wants to set up dedicated prolific offender task force

Supt. Brian Hunter plans to use the additional officers city council approved for the force

(Pixabay)
‘We need to be empathetic’; Kelowna support worker speaks out after disabled individual denied haircut

Individual with severe autism denied service at a Kelowna hair salon for not wearing mask

Parents are urged to be on alert after a potential child abduction attempt took place near Armstrong Elementary School Friday, Nov. 27, 2020. (amsas/neden photo)
Possible child abduction attempt at North Okanagan elementary school prompts warning

A letter from the school’s principal urges parents to be on high alert

British Columbia provincial health officer Dr. Bonnie Henry wears a face mask as she views the Murals of Gratitude exhibition in Vancouver, on Friday, July 3, 2020. THE CANADIAN PRESS/Darryl Dyck
COLUMN: Anti-maskers’ message misses the mark

Following COVID-19 restrictions now could determine just how happy our holidays are

The Interior Wildfire Rehabilitation Society is looking for 10-15 acres to house a rehab centre for injured and orphaned wildlife like deer and moose calves. (Black Press file photo)
Okanagan group look for property to house wildlife rehab centre

The Interior Wildlife Rehabilitation Society is looking for 10 acres for injured/orphaned animals

Most Read