A Boston Pizza and Dairy Queen are being proposed in Revelstoke. (Liam Harrap – Revelstoke Review)

Liam’s lowdown: Where is Revelstoke heading?

There is almost every kind of drive-through.

From banking and booze to marriage, groceries and restaurants; people have fewer reasons then ever to leave the car.

Vehicles are now not only a mode of transportation, but a dining room too.

For me, there is little more American in than the drive-through. It’s the symbol of ultimate laziness.

How far gone are we that we are too rushed to park and walk several metres into a restaurant.

It turns out fast food isn’t fast enough. We need it to be faster.

The first restaurant drive-through was founded in 1946, an In-N-Out Burger in California. Since then, drive-throughs have flourished and are found worldwide.

According to a study by the NDP Group, a U.S. market research company, up to 70 per cent of a restaurant’s profits come from the drive-through window. And they are becoming more and more popular.

But there are 27 municipalities in Canada that have either banned drive-throughs, or made it difficult for business owners to install them. Nelson, B.C. is one example.

“We didn’t want to be one of those cities where everyone just drives in, drives through and drives out.” Nelson councillor Valerie Warmington told the Nelson Star last year.

READ MORE: Nelson restricts drive-through hours

“We really wanted people to come into town, get out of their cars, walk around and see things, and enjoy the businesses that are here.”

While Nelson has restricted drive-throughs for several years, last year, it passed a bylaw amendment to restrict the hours for the local A & W restaurant, which is the only drive-through in the city.

Nelson wants visitors to experience Nelson beyond a roadside pit stop, or at least get out of the car and walk around. Maybe the visitors will notice it’s nice, stay longer and return.

And there’s also an impact on air quality with fewer cars idling.

Earlier this year, Tourism Revelstoke rebranded and a news release at the time declared “We’re one of the best places in the world. Period.”

One aspect that the rebranding aimed to capture was promoting Revelstoke as a destination and not a nameless stop on Highway 1.

Now, a Boston Pizza and Dairy Queen have been proposed for Revelstoke, near the Ramada Hotel. Clearly, the two businesses will aim to attract highway traffic.

While I’m particularly fond of Boston Pizza’s wings (I’m Albertan after all) and would happily bathe in a tub of Dairy Queen cakes, the two businesses do not match the rebrand.

READ MORE: Boston Pizza development proposed on Highway 1

Wouldn’t we prefer trying to convince more travellers to visit downtown Revelstoke and stop and stay awhile? Or are we growing for the sake of growing?

Perhaps we don’t know what we want.



Like us on Facebook and follow us on Twitter.

Liam Harrap is a reporter with the Revelstoke Review.

Just Posted

Dawn Low Interim CAO for Revelstoke for six months

She will be in the position until it is filled, it is not currently advertised

LETTER: Revelstoke Paddlesport Association opposed to gravel pit near Jordan River

City council has also expressed opposition to the gravel pit

Man arrested in Kelowna following Shuswap vehicle thefts, pursuit

Suspect wanted in Alberta allegdly also stole several vehicles near Sicamous over the weekend

City of Revelstoke trying to fill 11 positions

Jobs are available in a variety of departments

West Kelowna vet saves turtle from hook

Dr. Moshe Oz removed fish hook lodged in the turtle’s throat

$1.5 billion in frigate-repair contracts split among yards in three provinces

The federal government has promised to invest $7.5 billion to maintain the 12 frigates

Anglican Church to review governance structure after same-sex marriage change fails

Some say the current system to change doctrine gives too much voting power to a smaller class of bishops

B.C. adding fast-charge stations for electric highway trips

Okanagan, Vancouver Island, Kootenay stations ready for use

Comedian Gerry Dee ready to lighten things up at BC Hockey Hall of Fame

Canadian actor and stand-up comedian Gerry Dee is hosting the event in Penticton

Casa Loma residents petition to halt proposed Blackmun Bay project

West Kelowna City Council grants second reading for what would be the city’s largest development

South Okanagan RCMP seize firearms from residence

Penticton RCMP blocked access to a cul de sac off Pineview Road on Tuesday

The Okanagan’s master tailor from Chile

Sam Galvez started his business 6 years ago and hasn’t stopped loving it

Worried about bats? Here’s what to do if you come across one in B.C.

Bat expert with the BC Community Bat Program urges caution around the small creatures

Most Read