A Boston Pizza and Dairy Queen are being proposed in Revelstoke. (Liam Harrap – Revelstoke Review)

Liam’s lowdown: Where is Revelstoke heading?

There is almost every kind of drive-through.

From banking and booze to marriage, groceries and restaurants; people have fewer reasons then ever to leave the car.

Vehicles are now not only a mode of transportation, but a dining room too.

For me, there is little more American in than the drive-through. It’s the symbol of ultimate laziness.

How far gone are we that we are too rushed to park and walk several metres into a restaurant.

It turns out fast food isn’t fast enough. We need it to be faster.

The first restaurant drive-through was founded in 1946, an In-N-Out Burger in California. Since then, drive-throughs have flourished and are found worldwide.

According to a study by the NDP Group, a U.S. market research company, up to 70 per cent of a restaurant’s profits come from the drive-through window. And they are becoming more and more popular.

But there are 27 municipalities in Canada that have either banned drive-throughs, or made it difficult for business owners to install them. Nelson, B.C. is one example.

“We didn’t want to be one of those cities where everyone just drives in, drives through and drives out.” Nelson councillor Valerie Warmington told the Nelson Star last year.

READ MORE: Nelson restricts drive-through hours

“We really wanted people to come into town, get out of their cars, walk around and see things, and enjoy the businesses that are here.”

While Nelson has restricted drive-throughs for several years, last year, it passed a bylaw amendment to restrict the hours for the local A & W restaurant, which is the only drive-through in the city.

Nelson wants visitors to experience Nelson beyond a roadside pit stop, or at least get out of the car and walk around. Maybe the visitors will notice it’s nice, stay longer and return.

And there’s also an impact on air quality with fewer cars idling.

Earlier this year, Tourism Revelstoke rebranded and a news release at the time declared “We’re one of the best places in the world. Period.”

One aspect that the rebranding aimed to capture was promoting Revelstoke as a destination and not a nameless stop on Highway 1.

Now, a Boston Pizza and Dairy Queen have been proposed for Revelstoke, near the Ramada Hotel. Clearly, the two businesses will aim to attract highway traffic.

While I’m particularly fond of Boston Pizza’s wings (I’m Albertan after all) and would happily bathe in a tub of Dairy Queen cakes, the two businesses do not match the rebrand.

READ MORE: Boston Pizza development proposed on Highway 1

Wouldn’t we prefer trying to convince more travellers to visit downtown Revelstoke and stop and stay awhile? Or are we growing for the sake of growing?

Perhaps we don’t know what we want.


 

@pointypeak701
liam.harrap@revelstokereview.com

Like us on Facebook and follow us on Twitter.

Liam Harrap is a reporter with the Revelstoke Review.

Just Posted

Father and autistic son bike across Canada

They passed through Revelstoke on July 18

Revelstoke’s parks department proposes maintenance and inspection policy

The policy formally lays out inspection and response timelines

July showers wash out half of the Okanagan’s cherry crop

Cherry growers say this is the worst season they’ve seen in decades

Okanagan resident’s alleged stolen dog found safe

Nicholas Bozak thanks the public for finding his 17 month old mastiff chow

Body, burning truck found near northern B.C. town

RCMP unsure if the two separate discoveries are related

Survivorship Dragon Boat Team wins in Vernon

Team takes top spot in A division at festival

Kelowna car thief’s sentencing delayed

Stanley Nickason pled guilty car theft charges in B.C. Supreme Court

Development gives Kelowna community garden the boot

Glen Valley residents given a few days to break it down before land development

Couple found dead along northern B.C. highway in double homicide

Woman from the U.S. and man from Australia found dead near Liard Hot Springs

RDOS contributes funds to arts centre workshop

South Okanagan Performing Arts Centre Society wants input into proposed facility

World-famous sopranos to hold concert in Okanagan

Two Canadian sopranos are bringing their world-famous voices to the Okanagan for one night only

Most Read