On Revelstoke: Northland is missing out

Northland Properties is missing out on Revelstoke boom by not developing new accommodation at Revelstoke Mountain Resort.

When my dad comes to Revelstoke for his annual ski trip, he comments how most of the money he spends is anywhere but Revelstoke Mountain Resort. Add up the cost of flights, transportation, a few meals out and accommodation, and lift tickets are only a small part of his overall trip costs. RMR is the reason he’s here, but they only get a fraction of his money.

I say this, because it strikes me that the resort is missing out. There’s all sorts of accommodation development happening around Revelstoke, from the Explorers Society in the McKinnon Block, to the many vacation rentals, to David Evans’ treehouse hotel.

Meanwhile, Northland Properties, which owns RMR, is standing pat. For whatever reason, they don’t see the demand to develop new accommodation on their land. It’s not for lack of ability — according to the province’s Resort Development Branch, they can build another 4,000 bed units at the resort before they need to build new infrastructure.

I asked Graham Rennie, the president of Northland Asset Management, which runs RMR, said there isn’t enough demand to build more hotels at the resort. He may be right. Northland has lots of experience in hotel development, mostly through the Sandman chain, so they’re not exactly amateurs in that field.

At the same time, the longer they hold off development, the more other people will move in. There’s other properties near the base of the resort and in the city core that can be developed, and likely will over time. If RMR doesn’t build, someone else will.

RMR’s advantage is they’re the only ones that can build ski-in, ski-out accommodation. Other resorts like Big White made that their bread & butter, but RMR is missing out on that market to. The void of on-mountain vacation rentals outside the luxury Sutton Place Hotel is being filled in town.

Northland deserves credit for keeping the lifts spinning when the original developers bailed. It strikes me that by not maximizing their assets at the resort, they’re letting other developers come in and soak up the market.

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

New Mount Revelstoke National Park campground opening July 15

It’s the first campground built in a mountain national park in over half a century

Milestone RCMP Cops For Kids fundraiser ride going virtual

You can join and help RCMP raise funds for families and possibly win 20th anniversary cycling shirt

QUIZ: A celebration of dogs

These are the dog days of summer. How much do you know about dogs?

Haze over Okanagan and Shuswap skies may have drifted from Siberia

Few active wildifres so far this summer in B.C.

Following incident at sea, fishing lodge says it will reopen despite Haida travel ban

QCL reopens July 10, says president; Haida chief councillor describes ‘dangerous’ boating encounter

Lake Country man facing charges after bear mace incident

The 23-year-old man has since been released from police custody

Vehicle incident stalls traffic on Highway 1 east of Salmon Arm

Drive BC reports road closed, assessment underway

NHL says 35 players have tested positive for COVID-19 since June 8

Positive rate for the league is just under 6%

Peachland Farmers’ Market sees good turnout despite challenging times

Unpredictable weather and pandemic concerns aren’t stopping people from enjoying the market

RCMP investigate bear spray assault outside Penticton pub

Two patrons assaulted with bear spray outside Nanaimo Avenue pub

Kelowna cyclist breaks national ‘everesting’ record

Jacob Rubuliak, 17, rode up and down Knox Mountain 38-and-a-half times, the equivalent elevation of Mount Everest

Okanagan man arrested after reports of assaults on Kal Lake pier

Vernon-North Okanagan RCMP officers successful after takedown on railway trestle

Most Read