On Revelstoke: Northland is missing out

Northland Properties is missing out on Revelstoke boom by not developing new accommodation at Revelstoke Mountain Resort.

When my dad comes to Revelstoke for his annual ski trip, he comments how most of the money he spends is anywhere but Revelstoke Mountain Resort. Add up the cost of flights, transportation, a few meals out and accommodation, and lift tickets are only a small part of his overall trip costs. RMR is the reason he’s here, but they only get a fraction of his money.

I say this, because it strikes me that the resort is missing out. There’s all sorts of accommodation development happening around Revelstoke, from the Explorers Society in the McKinnon Block, to the many vacation rentals, to David Evans’ treehouse hotel.

Meanwhile, Northland Properties, which owns RMR, is standing pat. For whatever reason, they don’t see the demand to develop new accommodation on their land. It’s not for lack of ability — according to the province’s Resort Development Branch, they can build another 4,000 bed units at the resort before they need to build new infrastructure.

I asked Graham Rennie, the president of Northland Asset Management, which runs RMR, said there isn’t enough demand to build more hotels at the resort. He may be right. Northland has lots of experience in hotel development, mostly through the Sandman chain, so they’re not exactly amateurs in that field.

At the same time, the longer they hold off development, the more other people will move in. There’s other properties near the base of the resort and in the city core that can be developed, and likely will over time. If RMR doesn’t build, someone else will.

RMR’s advantage is they’re the only ones that can build ski-in, ski-out accommodation. Other resorts like Big White made that their bread & butter, but RMR is missing out on that market to. The void of on-mountain vacation rentals outside the luxury Sutton Place Hotel is being filled in town.

Northland deserves credit for keeping the lifts spinning when the original developers bailed. It strikes me that by not maximizing their assets at the resort, they’re letting other developers come in and soak up the market.

 

Just Posted

Grey, damp, warm week ahead in Okanagan, Shuswap, Columbia

Environment Canada calling for clouds and showers, and warm temperatures, throughout the area

‘If we do nothing, the herd will certainly be extirpated’: Caribou maternity pen proposed in Nakusp

The Arrow Lakes Caribou Society is waiting for a response from the province

Revelstoke roads and weather: avalanche control planned today

Highway 1 west of Revelstoke will be closed intermittently for avalanche control

Advance voting in 2019 federal election begins

Voting at advance polling stations has become a popular choice in Canada over the years

Revelstoke’s federal candidates talk Temporary Foreign Workers

Businesses in Revelstoke regularly struggle with finding and retaining staff members. One… Continue reading

VIDEO: Langley woman’s security camera records its own theft

Langley family discovers early morning grab was recorded

Canadian Snowbirds plane crashes before air show in Atlanta

Pilot lands safely after ejecting from jet

Share crash data, private insurers tell David Eby, ICBC

B.C. monopoly makes drivers retrieve their own records

B.C. VIEWS: Wolf kill, not backcountry bans, saving caribou

B.C.’s largest herds turn the corner from extinction

Boats once plied Okanagan Lake

Lake was used as transportation corridor connecting communities in the valley

Pearson nets shootout winner as Canucks clip Flyers 3-2

Vancouver picks up second straight home win

Map on Elections Canada website sends Nanaimo-Ladysmith voters to landfill

Address for polling station correct, but Google Map address differs

BC Children’s Hospital launches 2 new virtual care sites bringing total to 19 across province

Provincial initiative allows pediatric patients to see health specialists through video

Most Read