Canadians won’t be able to see U.S.-based Super Bowl ads, Supreme Court rules

Bell said the regulator’s decision cost it viewers and millions of dollars in revenue

The Supreme Court has overturned a decision that allowed viewers to see keenly anticipated American commercials during the Super Bowl broadcast.

Bell Canada’s media division secured an exclusive licence from the NFL in 2013 to broadcast the Super Bowl in Canada and sold ad time to Canadian businesses to be inserted into the program on both Canadian and American stations.

The practice denied Canadian viewers a chance to see entertaining U.S. commercials that often generated as big a buzz as the football game.

In 2016, the federal broadcast regulator decided that in the case of the Super Bowl, the usual practice of substituting Canadian ads for U.S. ones on American channels available in Canada was not in the public interest.

Bell said the regulator’s decision cost it viewers and millions of dollars in revenue, prompting an appeal from the broadcaster and the NFL.

The Federal Court of Appeal rejected the challenge, saying Parliament intended the regulator to decide how best to balance competing policy objectives related to broadcasting in Canada.

ALSO READ: Carrie Bradshaw, ‘The Dude’ to star in Super Bowl commercial

The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Revelstoke RCMP hand out 59 tickets during driving enforcement campaign

Between Jan. 16 and 19 they handed out 21 speeding relative to conditions tickets

Avalanche closure scheduled, more snow on the way

Roads and weather for Revelstoke Jan. 20

Remembering Revelstoke Ski Club’s long history

The club continues today with more than 130 skiers

Snowy softball in Sicamous

The 2020 snowpitch tournament took place at Finlayson Park on Jan. 18 and 19.

Investigation into highway barriers between Summerland and Peachland

Petition to install barriers garners nearly 15,000 signatures in just days

B.C. woman crowned the fastest female marathon runner in Canadian history

Malindi Elmore ran an incredible 2:24:50 at the Houston Marathon

Queen Silver Star’s top royal talents revealed

Three candidates named finalists following talent showcase

Alberta bulldog breeder ordered to give refund to B.C. buyer due to puppy’s behaviour

Tribunal ruled a verbal agreement to send a new dog superseded the written contract

Telus invests in North Okanagan youth’s mental health

$10K grant will go towards in-class education, reducing stigma

Man dies in backcountry near Nelson’s Whitewater Ski Resort

The victim was found unresponsive in a tree well Friday

Cariboo Memorial Hospital back to normal after cold weather wreaks havoc

Burst pipes and water leaks cause three different incidents

Most Read