Humboldt seeks new image to help city move on from bus crash tragedy

Sixteen people died, 13 injured when semi-truck collided with the hockey team’s bus in April 2018

Symbols of the town’s devotion to the Broncos are visible throughout downtown in Humboldt, Sask., Sunday, March 24, 2019. THE CANADIAN PRESS/Matt Smith

The Saskatchewan city of Humboldt is looking to revamp its image as a way of helping people move past the Broncos bus crash.

Spokeswoman Penny Lee says Humboldt became known to many as “the grieving city” after the April 6, 2018 collision.

Sixteen people died and 13 were injured when the driver of a semi-truck missed a stop sign at a rural intersection and drove into the path of the junior hockey team’s bus.

“Possibly everybody’s felt that, OK, Humboldt is just about the Broncos,” Lee said Friday.

“We’re so much more than that.”

Residents are being asked to fill out a survey that will be used to help the city craft a new look. It may include a new logo and tag line.

“We’ve actually heard businesses, local businesses, say that their suppliers are afraid to come to Humboldt because, ‘Oh no. They’re still grieving,’” Lee said.

“We want to get that message out that … it’s OK. We’re moving on and we want everybody else to move on, but not forget.”

Although many people still use the phrase “Humboldt Strong,” which emerged after the crash, Lee said she doesn’t think the city will adopt it as an official slogan because it may not make sense to residents in future years.

‘It still knocks you down:’ First responders reflect on Humboldt Broncos crash

So far, she said, people who have responded to the survey say Humboldt is a clean and friendly place to be.

“To me, that’s exactly what it was before April 6.”

The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

City of Revelstoke company owes millions

With the proposed propane subsidy, mayor said RCEC won’t be able to compete

Mixed responses to proposed propane subsidy in Revelstoke

FortisBC is proposing an amalgamation of propane and natural gas rates

In/vertigo shooting second video at Traverse Nov. 21

The band is performing the first show of the season

Revelstoke man who sexually assaulted drunk woman sentenced to 18 months house arrest

For the first nine months he cannot leave his home between 2 p.m. and 11 a.m. except for work

Clearing today in Revelstoke

High three degrees

B.C. politicians view supermodel’s transition journey on Transgender Day

Liberal MLA Jane Thornthwaite and New Democrat MLA Spencer Chandra Herbert appear in the documentary

John Mann, singer and songwriter of group Spirit of the West dead at 57

Mann died peacefully in Vancouver on Wednesday from early onset Alzheimer’s

VIDEO: B.C. high school’s turf closed indefinitely as plastic blades pollute waterway

Greater Victoria resident stumbles on plastic contamination from Oak Bay High

B.C. mayor urges premier to tweak road speeds in an ‘epidemic of road crash fatalities’

Haynes cites ICBC and provincial documents in letter to John Horgan

Hergott: Day of remembrance for road traffic victims

Lawyer Paul Hergott’s latest column

South Cariboo Driver hits four cows due to fog

The RCMP’s investigation is ongoing

Kamloops RCMP seek driver who hit teenager, then drove away

The 13-year-old boy was in a crosswalk, crossing Seymour Street at Eighth Avenue

City of Kelowna implements two new electric vehicle charging stations

EV drivers will now have four charging options across the city

B.C. won’t appeal decision protecting ICBC court experts

Change to evidence rules next to save money, David Eby says

Most Read