A rider gets some air during the 2018 Bear Mountain Bike Festival in Langford, B.C. A study from the Mountain Bike Tourism Association revealed revenues and employment related to mountain bike tourism in B.C. have seen a significant increase in the last ten years. (Spencer Pickles/Black Press)

Study shows increase in mountain bike tourism in B.C.

Numbers are up, way up, for bike-related visits to the province

Good news for mountain bikers in B.C., a new study shows a sharp upswing in the number of people coming to the province specifically for mountain bike tourism, leading to record profits and hopes of more support for mountain biking from the province.

The economic impact study, conducted by the Mountain Bike Tourism Association (MTBA) and Destination British Columbia, shows an increase of over 100% in revenues and employment numbers related to mountain biking in B.C. over a ten year period. Revenues rose from $31.7 million to $70.6 million while employment rose from 309 jobs to 687 jobs directly related to mountain bike tourism in the province.

The largest growth has been seen in coastal regions, such as Vancouver’s North Shore, and Whistler’s Mountain Bike Park and Whistler Valley Trail Network. The Shuswap, home to numerous expansive trail systems, as well as the Salty Dog Enduro race — one of the largest mountain biking events in B.C. — also benefits from these increasing mountain biking tourism numbers.

“The ability to showcase the economic impacts of what is still often viewed as a ‘fringe’ sport to land managers and elected officials is invaluable” says Cooper Quinn, president of the North Shore Mountain Bike Association. “Having hard data showing the financial impacts and growth of mountain biking over the past 10 years gives us credibility and a business case to support further investment from municipalities and other levels of government.”

However, while the growth has been a boon for tourism in many communities, it is not without challenges, particularly for the mountain bike clubs who are maintaining the trail systems largely through volunteer labour. Mountain bike clubs and other organizations around the province are struggling to keep up with the demand and are seeking funding to increase their capacity to build and maintain trails.

While some municipalities and districts offer grants and other funding to support the upkeep of local trails, this is not always the case in all parts of the province and many communities are facing similar maintenance challenges. Trails are often located on Crown land outside of municipal boundaries making it difficult for local governments to allocate funding for adequate maintenance.


 

@Jodi_Brak117
jodi.brak@saobserver.net

Like us on Facebook and follow us on Twitter.

Just Posted

Syrian family soon to arrive in Revelstoke

Revelstoke for Refuges held an information session at the library on the soon-to-be Revelstokians

Revelstoke resident creates global sport training program

The 20 hour course teaches the science and application of interval training at the university level

New auxilory conservation officer in Revelstoke area – for now

Zeb Martin has primarliy been hired for monitoring caribou closures

Revelstoke Rod and Gun club supports fishing proposal with conditions

The proposal considers reopening Revelstoke Reach of the Columbia Reach to angling

Jocelyn’s Jottings: A postive take on resolutions

In the last column I wrote I looked back on 2018. This… Continue reading

Fashion Fridays: Inspirational gym outfits

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

High court ruling allows long-term expats to vote in byelections across Canada

Supreme Court decision enfranchised an estimated one million or more Canadian expats to be able to vote

B.C. university students dumpster dive to shed light on food waste

Eating only from dumpsters, the students hope to raise money for food banks in Northern Canada

Missing B.C. boy and aunt found safe

The pair had been reported missing from Kamloops

Company issues lifetime ban after man jumps from cruise ship

Nick Naydev posted the video last week showing him standing on the balcony of the Symphony of the Seas

Unruly passenger forces B.C.-bound flight to divert to Calgary

Police say charges are pending against a woman in her 40s

The debate over how to teach math in B.C.

Tutoring businesses growing with concerns

Inflation rises as higher airfares, veggie prices offset cheaper gas

Statistics Canada says inflation accelerated to two per cent in December

Shuswap youth shares vision for national event with Justin Trudeau

Salmon Arm Friendship Day founder gains politicial insight in meeting with prime minister

Most Read