Signs for the Washington Redskins are displayed outside FedEx Field in Landover, Md., Monday, July 13, 2020. The Washington NFL franchise announced Monday that it will drop the “Redskins” name and Indian head logo immediately, bowing to decades of criticism that they are offensive to Native Americans. (AP Photo/Susan Walsh)

Signs for the Washington Redskins are displayed outside FedEx Field in Landover, Md., Monday, July 13, 2020. The Washington NFL franchise announced Monday that it will drop the “Redskins” name and Indian head logo immediately, bowing to decades of criticism that they are offensive to Native Americans. (AP Photo/Susan Walsh)

Washington’s NFL team drops ‘Redskins’ name after 87 years

The franchise was given the name back in 1933, when it was still in Boston

The Washington NFL franchise announced Monday it is dropping the “Redskins” name and Indian head logo, bowing to recent pressure from sponsors and decades of criticism that they are offensive to Native Americans.

A new name must still be selected for one of the oldest and most storied teams in the National Football League, and it was unclear how soon that will happen. But for now, arguably the most polarizing name in North American professional sports is gone at a time of reckoning over racial injustice, iconography and racism in the U.S.

The move came less than two weeks after owner Dan Snyder, a boyhood fan of the team who once declared he would never get rid of the name, launched a “thorough review” amid pressure from sponsors. FedEx, Nike, Pepsi and Bank of America all lined up against the name, which was given to the franchise in 1933 when the team was still based in Boston.

The team said it is “retiring” the name and logo and that Snyder and coach Ron Rivera are working closely to develop a new moniker and design. The announcement came on the old letterhead with the Redskins name because the team technically retains it until a new one is chosen and approved.

Native American advocates and experts have long criticized the name they call a “dictionary-defined racial slur.” Over a dozen Native leaders and organizations wrote to NFL Commissioner Roger Goodell last week demanding an immediate end to Washington’s use of the name. Goodell, who has fielded questions on the topic for years, said he supported the review.

Protests against the name predate Snyder buying the team in 1999, and, until now, he had shown no willingness to consider a change. Strong words from sponsors — including a company run by a minority stakeholder of the team — changed the equation.

READ MORE: Okanagan school drops ‘Rebels’ sports team name, citing links with U.S. Civil War

FedEx earlier this month became the first sponsor to announce it had asked the organization to change the name, particularly important because CEO Frederick Smith owns part of the team. FedEx paid $205 million for the long-term naming rights to the team’s stadium in Landover, Maryland.

The lease at FedEx Field expires in 2027, and dropping the name keeps open various possibilities in Maryland, Virginia and Washington for the team’s new stadium and headquarters. District of Columbia Mayor Muriel Bowser has said the name was an “obstacle” to Snyder building on the old RFK Stadium site, which is believed to be his preference.

The team recently started cutting ties with racist founder George Preston Marshall, removing his name from the Ring of Fame and renaming the lower bowl at FedEx Field for the team’s first Black player, late Hall of Famer Bobby Mitchell. Marshall, who renamed the Boston Braves the Redskins in 1933 and moved the team to D.C. four years later, was a segregationist and the last NFL owner to integrate his team. The current logo shows the profile of a red-faced Native American with feathers in his hair.

Major League Baseball’s Atlanta Braves and the National Hockey League’s Chicago Blackhawks have said they have no inclination to change their names. Some advocates would like to see all Native American names, mascots and imagery out of sports.

READ MORE: CFL’s Edmonton Eskimos keep team name following consultations

Long removed from the glory days of winning Super Bowl titles in the 1982, 1987 and 1991 seasons under coach Joe Gibbs, Washington’s NFL team has just five playoff appearances in 21 years and no postseason victories since 2005. The team has lacked a nationally marketable player since Robert Griffin III’s short-lived stardom, and the 2020 schedule features zero prime-time games for a franchise that used to be a draw.

Re-branding with a new name and logo — and perhaps the same burgundy and gold colours — coupled with turning football operations over to Rivera could be a boon for Snyder on and off the field. Even if a segment of the fan base opposes the change in the name of tradition, winning would more than make up for those losses.

___

Stephen Whyno, The Associated Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

IndigenousNFLracism

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Dr. Bonnie Henry, provincial health officer, updates British Columbians about COVID-19 at a press conference earlier this week. (B.C. Government image)
B.C.’s 1st case of COVID-19 confirmed a year ago today

Here’s a look at some of the key dates in the province’s fight against the novel coronavirus

Downtown Revelstoke. (Liam Harrap/Revelstoke Review)
COVID slows in Revelstoke to 2 new cases

Data is from Jan. 17 to 23

Toronto’s Mass Vaccination Clinic is shown on Sunday January 17, 2021. THE CANADIAN PRESS/Frank Gunn
Interior Health reports 2 more deaths, 83 new COVID-19 cases

Health authority also identifies new virus cluster in Fernie

Beard Growing Contests were popular in Revelstoke as far back as the first Golden Spike Days Celebration in July of 1944. In this staged publicity photo, local barber Clarence Sheedy is seen with contestants Toby Belinski, two unknown men, Elio Pradolini, possibly Nelson Huckle, and Al McAskill. (Revelstoke Museum and Archives photo 348)
Glimpses of Revelstoke’s past for Jan. 28

A look at local history as recorded by the newspaper

A moose and her calf attempting to cross the Jordan River June 22, 2020, as seen from the Jordan River trail. (Jocelyn Doll/Revelstoke Review)
Letter: One year later Jordan River area still at risk

A Revelstoke company is one year in to their two year temporary permit for exploration in the area

British Columbia Health Minister Adrian Dix looks on as Provincial Health Officer Dr. Bonnie Henry addresses the media during a news conference at the BC Centre of Disease Control in Vancouver B.C. (THE CANADIAN PRESS/Jonathan Hayward)
B.C. announces 485 new COVID-19 cases, fewest deaths in months

‘The actions we take may seem small, but will have a big impact to stop the virus,” urges Dr. Henry

A lone passenger stands outside the International Arrivals area at Pearson Airport in Toronto on Tuesday, Jan. 26, 2021. As the federal government prepares to slap new restrictions on foreign arrivals, Health Canada data suggest a growing number of infections directly connected to international travel. THE CANADIAN PRESS/Frank Gunn
Holiday season vacations coincide with rise in COVID-19 travel-related cases

Between Nov. 30 and Dec. 27, 86,953 people flew into Canada from the United States

Gov.Gen Julie Payette walks in the chamber after greeting Senators before delivering the Speech from the Throne, at the Senate of Canada Building in Ottawa, on Wednesday, Sept. 23, 2020. THE CANADIAN PRESS/Justin Tang
Report details yelling, screaming and aggressive conduct at Rideau Hall under Payette

Report says employees did not feel they had a place to go with their complaints

Rodney and Ekaterina Baker have been ticketed and charged under the Yukon’s Civil Emergency Measures Act for breaking isolation requirements in order to sneak into a vaccine clinic and receive Moderna vaccine doses in Beaver Creek. (Facebook/Submitted)
B.C. couple accused of flying to Yukon to get COVID-19 vaccine to appear in court

If convicted, the pair could serve up to six months in jail

Sooke’s Amy McLaughlin holds Theodore, a bunny who will be going to a new owner in Nanaimo within the coming days if all goes will at an upcoming bunny play-date. (Aaron Guillen/News Staff)
Vancouver Island woman looking to hop into bigger space for bunny rescue operation

Amy McLaughlin has rescued more than 400 bunnies, pushing for the capacity to help more

Grad student Marisa Harrington and her supervisor Lynneth Stuart-Hill say preliminary results from a study into the affects of stress on hospital nurses show an impact on sleep and heart variability. (Courtesy of Marisa Harrington)
University of Victoria study shows stress impact on B.C. nurses

Stress may be impacting sleep, heart health of hospital nurses in Victoria region

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Keith Thorpe/Peninsula Daily News
Search called off for small plane that went down in rough water south of Victoria

Plane bound for Port Angeles from Alaska believed to have one occupant, an Alaskan pilot

Summerland’s second hospital was built in 1914. The land, known as Hospital Hill, was donated by the Summerland Development. At the time, the cost of the hospital was $5,996. (Photo courtesy of the Summerland Museum.)
Summerland hospital served community during previous pandemic

Hospital, constructed n 1914, was in use during the 1918 Spanish flu

Most Read