Forever 21 was the target of anger on Twitter this week after sending diet bars with online orders. The company was accused of targeting their customers who’d ordered from the brand’s plus-sized collection. (Photo by Mike Mozart/Flicker)

Customers voice outrage after Forever 21 sends diet bars out with online orders

The clothing company sent Atkins diet bar samples with online orders packages

The clothing store Forever 21 received an outpouring of hate on social media this week after many Twitter users spoke out after finding Atkins diet bar samples in their online order packages.

Many of the tweets included photos of the unsolicited lemon flavoured bar. It’s packaging boasted that it contained one gram of sugar and that it the bar suits a “low carb lifestyle.”

Initially the clothing brand was accused of targeting their customers who’d ordered from the brand’s plus-sized collection.

One person who received the diet bar said they’d ordered new jeans from the plus-size collection as they’d gone down from a size 24 to an 18. They were shocked to have received the diet bar with their order.

“What are you trying to Tell me Forever 21?” @MissGirlGames asked in their tweet. “Do you give these to non-plus size women as well?”

Not everyone found an issue with the diet bar samples. Some came to the clothing company’s defence and pointed out that they’d received the diet bar with their online orders from Forever 21’s other collections too.

One Twitter user, @TheNailasaurus, replied to @PinkMiggitKat’s angry tweet and said that while they don’t agree with the company soliciting diet bars, they don’t think the outrage was warranted.

“Obviously this brand has paid for this legit form of marketing for their product to go in every F21 order. It has zero to do with what size clothes you ordered,” said @TheNailasaurus.

@PinkMiggitKat responded saying that no matter the intention, the bars shouldn’t have been sent with clothing as it could have a negative effect on people with eating disorders.

Others agreed that the diet bars could have a harmful effect on those who received them.

“[It’s] completely catching customers off guard with [a] distasteful implied message to lose weight,” wrote @bronze_bombSHEL in a tweet.

Forever 21 issued a statement later in the week saying that the bars were indeed sent with all orders, not just those form the plus-size collection. The company occasionally sends “free test products” from third party companies to their customers, they wrote in the statement.

Twitter user @bitchenboutique tweeted that the company saying the bars were sent to everyone doesn’t regulate the situation because they feel it sounds like the company is saying everyone needs to lose weight.

The company’s statement went on to say the bars won’t be sent out anymore and that sending them was an “oversight.”

“We sincerely apologize for any offence this may have caused,” they wrote.


@devonscarlett
devon.bidal@saanichnews.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Flooding water at West Kelowna Tim Hortons closes lane on Highway 97

This story has been updated with more accurate information. Water flooding from… Continue reading

Liam’s Lowdown: Revy, drive safe

And clear the snow off your car

Rain for Revelstoke

Highway 1 closure until 2 p.m.

VIDEO: Mass coronavirus quarantines seen in China won’t happen in Canada, authorities say

‘If a case comes here, and it is probably … it will still be business as normal’

Wuhan bans cars, Hong Kong closes schools as coronavirus spreads

Hong Kong leader Carrie Lam said her government will raise its response level to emergency, highest one

In photos and video: Snow collapses cat shelter at Shuswap SPCA

Organization says no cats were injured, help wanted to rebuild

Campfires no longer permitted at Kelowna scout camp

City of Kelowna said they rejected Camp Dunlop’s fire permit due to stricter bylaws

Province’s oldest practising lawyer shares advice at her 100th birthday party

Firefighters bring Constance Isherwood a cake with 100 birthday candles

Vernon woman suing McDonald’s for spilled coffee

Woman seeking nearly $10K, says employee failed to put lid on properly

Okanagan team leads animal rescue efforts in Australia

Brad Pattison’s team arrived in Sydney on Monday

Vernon woman suing McDonald’s for spilled coffee

Woman seeking nearly $10K, says employee failed to put lid on properly

Diners’ health tax not catching on in B.C., restaurant group says

Small businesses look for options to cover employer health tax

Most Read