Members of Kelowna’s United Way pose with the four participating wineries. Photo courtesy of Kelowna United Way Members of Kelowna’s United Way pose with the four participating wineries. (Kelowna United Way photos)

Okanagan wineries donate $10,000 to United Way’s COVID-19 relief fund

A three-month-long promotion at local liquor stores saw $1 from every wine purchase going towards the program

United Way Southern Interior BC, COVID-19 relief fund received $10,000 in donations from Okanagan wineries last week, which was made possible through a three-month-long promotion at local liquor stores with $1 from every wine purchase going towards the program.

The promotion was coordinated by Frequent Pour Wine Merchants and their four community-based winery partners: Oliver Twist and River Stone Winery in the South Okanagan, and Vibrant Vines and 50th Parallel Estate Winery in the Central Okanagan.

READ MORE: United Way launches COVID-19 response plan to support the most vulnerable

Curtis and Sheri-Lee Krouzel, the owners of the 50th Parallel Estate Winery, contributed over half of the total funds raised through the sale of their wines.

“We love to invest in our people and that means supporting those in need in the communities in which we live, work and play too,” said Curtis Krouzel. “We are thrilled to have been a part of this collaborative initiative where there is even more impact if we work in partnership with others too.”

READ MORE: Okanagan charities receive more PPE from United Way

Do you have something to add to this story, or something else we should report on? Email: aaron.hemens@crestonvalleyadvance.ca


@aaron_hemens
aaron.hemens@crestonvalleyadvance.ca

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