Theatre stops showing Amy Schumer movie trailer after B.C. father complains

It ran before a family-rated movie where children could see it

The Cineplex chain has stopped showing a coming attraction trailer for the Amy Schumer movie “I feel pretty” before the start of a G or “General” rated movie in one Lower Mainland theatre where children might see it.

The decision came after a Langley father reportedly objected to the trailer being shown when he took his wife and daughter to see “The Miracle Season” a family-rated movie about a high school girl’s volleyball team.

The “I feel pretty” trailer showed the excerpts from the raunchy comedy, which is rated PG-13 for “coarse language; sexually suggestive scene (and) nudity.”

In an e-mail to the Langley Times, Cineplex spokesperson Sarah Van Lange said the father contacted the chain after going to see the “The Miracle Season.”

Van Lange said the man and his wife were uncomfortable with some of the content in the trailers for “I Feel Pretty” and “On Chesil Beach,” a film based on the 2007 novel/novella by British writer Ian McEwan.

“In light of (the father’s) concerns … we removed the I Feel Pretty trailer from before screenings of the one film, The Miracle Season, in British Columbia,” Van Lange said.

Representatives of Amy Schumer did not immediately respond to a request for comment from the Times.

Here is the online trailer:

Van Lange said both trailers had been approved by the Business Practices and Consumer Protection Authority (BPCA) for showing.

Movie ratings are a provincial and territorial responsibility, which means while provincial rating agencies use a similar category names, the exact meaning can vary.

A General rating in British Columbia means the content “may contain occasional violence, swearing and coarse language, and the most innocent of sexually suggestive scenes and nudity,” Van Lange said.

An online summary of the plot of “I feel pretty” says it centres on an “ordinary woman who struggles with feelings of insecurity and inadequacy on a daily basis (who) wakes from a fall believing she is suddenly the most beautiful and capable woman on the planet. With this new-found confidence, she is empowered to live her life fearlessly and flawlessly, but what will happen when she realizes her appearance never changed?”



dan.ferguson@langleytimes.com

Like us on Facebook and follow us on Twitter

Just Posted

3 year-old golden lab from Calgary missing after car accident east of Revelstoke

The car that Abbie — a three year old Golden lab was driving in — flipped over and ended up in a ditch early this morning

City considers exemption to pesticide ban

In a brief special council meeting on April 17 the City approved a motion to consider a revision to pesticide use bylaw no.1988

Salmon Arm, Sicamous RCMP stop Alberta man in stolen vehicle

Vehicle was taken from Enderby, police were alerted

Living wage increases sixty cents to $19.37 an hour

That works out to about $70,000 a year for a working family

Avalanche control in Rogers Pass

DriveBC says to expect one to two hour closures in Glacier National Park between 1 and 6 p.m.

VIDEO: B.C. ‘escapologist’ stuns judges on Britain’s Got Talent

Matt Johnson says televised water stunt was closest he’s come to death

B.C. skydiver lands safely after cutting away main chute

Greater Victoria emergency services called after witnesses saw spiralling chute

78 Mexican farmworkers displaced after fire tears through building on B.C. farm

Flames broke out Thursday morning in building that housed up to 80 workers at Abbotsford farm

Inmates, machines adding muscle to Oliver flood fight

Inmates are packing 250 sandbags a day, but RDOS says newly acquired machine will push 6,000 an hour

Cartoonist captures public mood following Toronto, Humboldt tragedies

Cartoonist said he was trying to find a bit of positivity with an image that has garnered attention

Whitecaps host against Real Salt Lake looking to snap 3-game losing streak

Ending their losing streak is all the Whitecaps care about when they host Salt Lake in Vancouver

Province issues flood warning for B.C. Interior

Melting snowpacks could cause higher streamflows in regional rivers and tributaries.

Montreal Habs goalie Carey Price stops by B.C. hometown for rodeo

Famous goaltender tries to blend in with the crowd at first BCRA-santioned event of the season

B.C. hires 20 more conservation officers

The province announces 12 new locations for conservation officer services this year

Most Read