Theatre stops showing Amy Schumer movie trailer after B.C. father complains

It ran before a family-rated movie where children could see it

The Cineplex chain has stopped showing a coming attraction trailer for the Amy Schumer movie “I feel pretty” before the start of a G or “General” rated movie in one Lower Mainland theatre where children might see it.

The decision came after a Langley father reportedly objected to the trailer being shown when he took his wife and daughter to see “The Miracle Season” a family-rated movie about a high school girl’s volleyball team.

The “I feel pretty” trailer showed the excerpts from the raunchy comedy, which is rated PG-13 for “coarse language; sexually suggestive scene (and) nudity.”

In an e-mail to the Langley Times, Cineplex spokesperson Sarah Van Lange said the father contacted the chain after going to see the “The Miracle Season.”

Van Lange said the man and his wife were uncomfortable with some of the content in the trailers for “I Feel Pretty” and “On Chesil Beach,” a film based on the 2007 novel/novella by British writer Ian McEwan.

“In light of (the father’s) concerns … we removed the I Feel Pretty trailer from before screenings of the one film, The Miracle Season, in British Columbia,” Van Lange said.

Representatives of Amy Schumer did not immediately respond to a request for comment from the Times.

Here is the online trailer:

Van Lange said both trailers had been approved by the Business Practices and Consumer Protection Authority (BPCA) for showing.

Movie ratings are a provincial and territorial responsibility, which means while provincial rating agencies use a similar category names, the exact meaning can vary.

A General rating in British Columbia means the content “may contain occasional violence, swearing and coarse language, and the most innocent of sexually suggestive scenes and nudity,” Van Lange said.

An online summary of the plot of “I feel pretty” says it centres on an “ordinary woman who struggles with feelings of insecurity and inadequacy on a daily basis (who) wakes from a fall believing she is suddenly the most beautiful and capable woman on the planet. With this new-found confidence, she is empowered to live her life fearlessly and flawlessly, but what will happen when she realizes her appearance never changed?”



dan.ferguson@langleytimes.com

Like us on Facebook and follow us on Twitter

Just Posted

Revelstoke Crime Stoppers seek information on June Mt. Revelstoke fire

Revelstoke Crime Stoppers are seeking information regarding a human caused fire on… Continue reading

Revelstoke Women’s Shelter concerned of Greyhound cancellation’s impact on vulnerable women

The Revelstoke Women’s Shelter Society is concerned about the methods of travel women will resort to

Cyclist attempts to break Pan-America world record

German cyclist Jonas Deichmann is travelling through B.C. to Alaska. He plans to begin his attempt on Aug. 18.

‘Forever Lungs’ ride for IPF stops in Revelstoke

The “Forever Lungs” cycle relay made a brief stop in Revelstoke Thursday… Continue reading

Revelstoke council selects DCC option for further detailing and feedback

Revelstoke city council has decided on an option to pursue in regards… Continue reading

REPLAY: B.C.’s best video this week

In case you missed it, here’s a look at replay-worthy highlights from across the province this week

Air quality statement warns of smoky air for Kamloops area

Environment ministry says area on north side of Thompson River may be affected by wildfire smoke

Pussy Riot claims on-field protest at World Cup final

Russian protest group claimed responsibility after four people ran onto field in police uniforms

Fans party on Montreal streets after French World Cup win

To city is home to nearly 57,000 French nationals

East Shuswap Road wildfire’s fire line being controlled

Firefighters saved an eagle’s nest and eaglets while controlling fire lines

B.C. VIEWS: Making private health care illegal again

Adrian Dix battles to maintain Cuba-style medical monopoly

Almost every part of Canada’s largest national park deteriorating: federal study

Drawing on decades of research — the report lists 50 pages of citations

Activists protest outside Kinder Morgan terminal in kayaks, canoes

Tsleil-Waututh elder Ta’ah Amy George led the water ceremony from a traditional Coast Salish canoe

Canadian soccer fans brace for World Cup final between France, Croatia

First ever final for the Croatians, while it’s France’s third, going into match as betting favourite

Most Read