On average, Canadians spent $2,554 online in 2018, according to Statistics Canada. (Pixabay photo)

On average, each Canadian spent more than $2,500 online in 2018

Nearly 84 per cent of Canadians bought goods or services online in 2018: survey

With the end of Halloween signalling the unofficial start of the Christmas shopping season, new figures confirm the growing trend towards online shopping.

According to the Canadian Internet Use Survey, nearly 84 per cent of Canadian Internet users bought goods or services online in 2018, spending $57.4 billion, up from $18.9 billion in 2012. Canadians aged 25 to 44 are the most likely to shop online, with 94 per cent having done so. Canadians aged 65 and over are the least likely with 64 per cent having done so.

On average, each Canadian spent $2,554 online in 2018.

READ ALSO: Victoria ranks 20th among 25 Canadian cities for Internet experience

Among Canadians who do not shop online, 22 per cent worried about security or privacy concerns, 21 per cent had a lack of confidence, knowledge, skills or training on how to order online, and 21 per cent simply felt they need to see, hold or try the product before purchasing. Notably, the leading category of goods and services purchased online was clothing, jewellery or accessories, tactile items that generally require additional inspection. Almost six out of 10 online purchases (58 per cent) were in that category, followed by travel arrangements (50 per cent), tickets for entertainment events (46 per cent), video downloads and streaming subscriptions (35 per cent) and music downloads and streaming subscriptions (34 per cent).

More than half of all online shoppers (54 per cent) used their mobile phones to make purchases, and online payment services were the most popular mean of paying at 39 per cent, followed by electronic bank transfers at 22 per cent.

Almost one-quarter of Canadians (24 per cent) pay for ride-services to get around town and 17 per cent used accommodation services like Airbnb, when looking at peer-to-peer services.

Other sources offer a comparable picture. Admitad, an online marketing platform, said in a recent report that more than 72.6 per cent of the Canadian population made online purchases. The proportion of online purchases promises to exceed 75 per cent annually, according to the report.


Like us on Facebook and follow @wolfgang_depner

wolfgang.depner@peninsulanewsreview.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Q&A: Interior Health CEO answers questions on COVID-19 response

Susan Brown, president and CEO of Interior Health, answers questions regarding COVID-19

Demand doubles at Revelstoke food bank

Community Connections concerned whether they can meet increasing need

UPDATE: 6.5-magnitude earthquake in Idaho shakes B.C. Interior

An earthquake was reportedly felt just before 5 p.m. throughout the Okanagan

COVID-19: Revelstoke 3D printing face shields for local hospital

‘The response has been completely overwhelming’

Revelstoke Search and Rescue notice significant drop in calls

SAR across the province dropped roughly 90 per cent last week

‘We will get through this’: B.C. sees new COVID-19 death, but 57% have recovered

A total of 1,066 people have tested positive for the novel coronavirus

Association launches French-language games, online tools for families learning at home

Games, culture and vocabulary included in new virtual resources

Okanagan College student designs map tracking spread of COVID-19 in B.C.

Sean Heddle says fighting complacency and misinformation is important

‘There can be no ambiguity’: Travellers brought home to B.C. must self-isolate

Health Minister Adrian Dix said the mandatory isolation must be abided by

Interior Health confirms five additional cases in West Kelowna COVID-19 outbreak

The total amount of confirmed cases at Bylands Nurseries Ltd. is 19; no further cases expected

Summerland’s April 1 snow measurements above normal

Measurements taken at Summerland Reservoir and Isintok Lake

Okanagan Skaha School Board does not anticipate closures

School district budget tight as a result of declining enrolment

55+ BC Games cancelled amid COVID-19 concerns

Greater Victoria set to host 2021 event

EDITORIAL: Are you a virus jerk? Take our short quiz to find out

Are you a virus jerk? Take this short quiz to learn the… Continue reading

Most Read